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by Bob Murphy
By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?
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by Mark Eardley
In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?"
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by Malinda Wilkinson
As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate.
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by Verónica Jarski
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
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by Mark Eardley
The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.
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by Brad Dodge
Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.
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by Verónica Jarski
Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
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by Ayaz Nanji
Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?
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by Verónica Jarski
Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up?
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by Carly Schoonhoven
Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.
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by Abhishek Talreja
Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.
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by Ed King
Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right.
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by Peter Arvai
Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
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by Megan Tonzi
Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach.
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by Terrence Blair
When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?
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by Sharmin Kent
The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey.
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by Ayaz Nanji
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
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by John Bara
Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
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by Tom Collinger
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
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by Adena DeMonte
Don't get stuck thinking that ABM is only an outbound strategy of "fishing with a spear." ABM is really a strategic method of both outbound and inbound marketing.
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by Ayaz Nanji
Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
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by Verónica Jarski
If you're stressed out about giving a presentation, you're not alone. The following nine tips can help you determine the root of your anxiety and overcome it.
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by Ayaz Nanji
Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult.
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by Ayaz Nanji
Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
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by Julia Doheny (Cupman)
Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
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![How to Build a High-Converting Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-how-to-build-a-high-converting-marketing-funnel-infographic-lg.jpg)
![Sales Tactics in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160702-sales-tactics-in-the-digital-age-infographic-lg.jpg)
![Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160621-presidential-presentation-power-infographic-lg.jpg)
![Nine Tips to Help You Conquer Your Public Speaking Anxiety [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160507-how-to-manage-your-anxiety-when-presenting-infographic-lg.jpg)
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