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by Julia Doheny (Cupman)
Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
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by Tom Caporaso
Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers.
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by Ayaz Nanji
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
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by Ben Lemmers
When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins.
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by Ayaz Nanji
Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.
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by Richard Simms
Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.
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by Marcel Florez
How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.
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by Dustin Grosse
Sales forecasting is typically a torturous process of interrogating sales reps about the status of their deals and analyzing self-reported sales activities. But sales forecasting doesn't have to be that way.
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by Matt Banner
Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.
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by Shai Schwartz
We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.
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by Cassie Nelson
Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality.
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by Verónica Jarski
Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
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by Verónica Jarski
Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
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by Mark Ruthfield
Technology doesn't signal the death of the B2B salesperson... It signals the rebirth of the evolved, modern salesperson. Here's what you need to know to keep evolving.
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by Lauren Barber
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.
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by Ayaz Nanji
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
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by Verónica Jarski
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
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by Tom Whatley
We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now.
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by Dan Hawtof
You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. So, how can you drive engagement?
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by Cameron Weeks
Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.
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by Brian Rigney
Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.
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by Marc McNamara, Brian Cleary
You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
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by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
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by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
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by Ayaz Nanji
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.
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![Unlock the Mystery of Lead-Capture Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160315-unlocking-mystery-of-lead-capture-infographic-lg.jpg)
![The Biggest Sales-Enablement Problems and Their Solutions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160312-sales-enablement-issues-infographic-lg.jpg)
![What You Need to Know About Account-Based Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160305-account-based-marketing-infographic-lg.jpg)
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