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by Lewis Gersh
Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Here's a look at how and why increasing AOV is crucial.
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by Luke Wallace
Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople specifically like and dislike about CRMs.
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by Ayaz Nanji
Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
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by Verónica Jarski
Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
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by Chanin Ballance
To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion.
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by Verónica Jarski
Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
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by Melissa Andrews
Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results.
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by Daniel Rodriguez
Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
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by Brad Dodge
It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you do exactly that.
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by Trisha Winter
In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
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by Darren Hill
B2Bs should consider having the same selling best-practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market.
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by Maribeth Ross
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product?
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by Verónica Jarski
In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
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by Doug Bewsher
Identifying the prospects most likely to convert and generate long-term value requires thinking beyond the business card. Keep the following in mind when looking for your best customers.
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by Yad Bhatti
E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, and emerging trends that can help bridge the gap.
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by Marina Iermolaieva
Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.
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by Leigh Hankin
Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
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by Khalid Saleh
After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can take these concrete steps to fix that problem.
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by Brian Rigney
Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
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by Verónica Jarski
About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
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by Sean Gordon
Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response.
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by Matthew Turner
We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic.
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by Tom Whatley
Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step.
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by Lily Smirnova
You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention?
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by Dave Hochman
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.
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![17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151114-ecommerce-conversion-boosters-infographic-lg.jpg)
![Discounting in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151107-discounts-in-the-digital-age-infographic-lg.jpg)
![The Surprising Truth About Brick-and-Mortar Retailers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151017-brick-and-mortar-retailers-infographic-lg.jpg)
![Cure Your Shopping Cart Abandonment Issues [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150926-shopping-cart-infographic-lg.jpg)
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