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by Josh Baez
Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
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by Ayaz Nanji
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.
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by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
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by Laura Forer
How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization.
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by Katie Price
Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
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by Pawan Deshpande
It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the content team, and what skills should team members have?
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by Kristina Jaramillo
Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.
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by Opher Kahane
Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.
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by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
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by Laura Forer
A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle.
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What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing.
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by Ayaz Nanji
Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
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by Stephen Moyers
Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to an article you read about nailing your first tradeshow...
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by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
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by Victoria DeRosa
Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.
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by Laura Forer
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.
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by Alex Moscow
Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.
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by Ayaz Nanji
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
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by Ayaz Nanji
High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.
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by Lisa Bennett
Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.
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by Laura Forer
The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.
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by Lucy Jones
What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?
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by Mike Weimar
We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.
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by Barry Feldman
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.
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by Keith Jones
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's journey.
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![How to Use Events to Create Cross-Channel Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170328-infographic-lg.jpg)
![Agile Selling for the Real World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170301-infographic-lg.jpg)
![20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170215-infographic-lg.jpg)
![The 2016 Retail Holiday Delivery Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170123-infographic-lg.jpg)
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