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It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else does it have to do to keep users and brands happy? more
It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you. more
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia. more![12 Tenets of Content Creation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/twelve-tenets-of-content-creation-peek.jpg)
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking). more![Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130918-podcast-chris-cornyn-lg.jpg)
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars." more
"Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo. more
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more![Mobile Minute [Video]: How Google's Chromecast Changes Mobile TV](https://i.marketingprofs.com/assets/images/articles/lg/130806-mobile-minute-Chromecast-lg.jpg)
Google recently announced Chromecast, a $35 device that shakes up mobile TV—and TV in general. Will Google finally own the living room? more
We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep up! more![Direct Mail Marketing, Direct Profit? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/direct-mail-marketing-bolt-infographic-peek.jpg)
Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really? more
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder ... more![Video Statistics: The Marketer's Summary [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/marketers-summary-peek.jpg)
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business. more
Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. ... more![Who Looks at and Clicks on Banner Ads? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/BannerAds-peek.jpg)
The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention. Now, years later, do banner ads still make an impact? more
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks. more
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! more![A Master Guide to Product Listing Ads (PLAs) [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/A-Master-Guide-to-PLA-peek.jpg)
To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list. more![Effectiveness of Social Media Cues in Ads [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/230513-ddp-lg.jpg)
Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey. more
Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. more![A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/a-new-don-infographic-sales-techniques-peek.jpg)
How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s. more
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. more
Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report. more![Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130508-ddp-lg.jpg)
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. more
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant. more
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. more
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