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Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a recent analysis by Unruly Media. more
Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports. more
It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and ... more
The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a recent report by Hexagram and Spada. more
Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets to recruit. Also, Forrester welcomes us to the digital revolution (just now?)! Skim for your social lift. more![Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/extreme-pc-makeover-mprofs-peek.jpg)
SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix those errors. more
Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas! more
AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 billion, and LiveRail.com with 2.6 billion. more
Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo. more
In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report by The Search Agency. more
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ... more
Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US. more
It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else does it have to do to keep users and brands happy? more
It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you. more
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia. more![12 Tenets of Content Creation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/twelve-tenets-of-content-creation-peek.jpg)
Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you think they are asking). more![Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130918-podcast-chris-cornyn-lg.jpg)
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars." more
"Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo. more
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more![Mobile Minute [Video]: How Google's Chromecast Changes Mobile TV](https://i.marketingprofs.com/assets/images/articles/lg/130806-mobile-minute-Chromecast-lg.jpg)
Google recently announced Chromecast, a $35 device that shakes up mobile TV—and TV in general. Will Google finally own the living room? more
We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep up! more![Direct Mail Marketing, Direct Profit? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/direct-mail-marketing-bolt-infographic-peek.jpg)
Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really? more
You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder ... more![Video Statistics: The Marketer's Summary [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/marketers-summary-peek.jpg)
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business. more
Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. ... more
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