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Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown. more
Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software. more
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ... more
Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top! more
Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. more
Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and LinkedIn's latest attempt to seduce brands into publishing... and see what viral video spread a zealous backlash to Dove's "True ... more
Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov. more
Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to date, how Esquire gave users a real reason to love 'em, and what video had every parent with an Internet ... more
On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant. more
More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs. more
It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. more
Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. more
Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby. more
Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all in this week's #Socialskim! more![Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140326-podcast-marcus-nelson-lg.jpg)
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)! more![Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140319-podcast-chrisbrogan-lg.jpg)
Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from more traditional entrepreneurs and how to maintain a supportive community when the trolls come calling. more![Which Brand Really Won the Super Bowl Ad War? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/super-bowl-ad-infographic-peek.jpg)
The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too. more
Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion! more
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away. more![Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140305-podcast-mari-smith-lg.jpg)
Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts. more
Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less! more
Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group. more
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ! more
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience. more
The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds. more
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