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Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. more
Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers. more
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies. more![Mobile Ads, Metrics, and a focus on LTV: Bob Bahramipour on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/podcast-Bob_Bahramipour-lg.jpg)
Ad-tech industry veteran Bob Bahramipour offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company. more
Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics. more
It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim ... more
The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID. more
Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. more
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape! more
This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them). more
Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback. more
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social! more
Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top! more
Google is the world's largest media company by revenue in 2015, according to a recent report from ZenithOptimedia. more
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check. more
Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop. more![A Six-Step Guide to Programmatic Direct [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/1505-programmatic-buying-infographic-lg.jpg)
Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process. more
#SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy. more![Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150429-podcast-Ernie-Capobianco-lg.jpg)
Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion. more
Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans. more
Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum. more
Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories. more
Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea! more![Stand Out and Get Your Ideas Heard: Author Dorie Clark on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150415-podcast-dorie-clark-lg.jpg)
Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, explains how to use personal branding and thought leadership to enhance your career and get your breakthrough idea heard in the marketplace. more
All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning. more
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