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What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers more![How US Professionals Are Building Their Personal Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251125-infographic-lg.jpg)
Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research. more
Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more. more
Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research. more
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. more
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research. more![How to Make Your Social Media Strategy Feel Organic [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251118-infographic-lg.jpg)
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![How SaaS Solution Preferences Are Evolving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251113-infographic-lg.jpg)
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research. more
Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world. Read more. more
AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more. more
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents. more
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more. more
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative. more![What Makes Customers Abandon Brands? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251111-infographic-lg.jpg)
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey. more
AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more. more
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more. more
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more. more
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more. more
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more. more
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more. more
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