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by Aleksander Czyz
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Rob Murphy
When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
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by Verónica Jarski
Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
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by Ayaz Nanji
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
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by Eric Vidal
Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after your next virtual event.
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by Daniel Faggella
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
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by Liam Curley
At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer.
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by Maria Shinkevich
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions.
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by Ayaz Nanji
Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
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by Verónica Jarski
A/B testing can help you boost your conversion rates. Here's how.
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by Matt Close, Maureen Blandford
By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
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by Bruce McKenzie
Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
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by Per Pettersen
Big Data is changing affiliate marketing—for the better.
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by Pooja Lohana
We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake.
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by Dan Gorgone
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others.
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by Christopher Faust, Tom Pisello
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
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by Rita Brogley
The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back.
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by Ayaz Nanji
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
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by Sharmin Kent
Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
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by Michael Litt
Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity.
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by Tom Martin
Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
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by Matthew Wainwright
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
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by Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
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by Paige O'Neill
Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
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![How to Fuel Your Sales Engine With Social Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Fueling-Your-Sales-Engine-with-Social-Content-peek.jpg)
![How Are B2B Marketers Scoring Leads? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Lead-Lizard_infographic_lead-scoring-peek.jpg)
![Are Demand Generation and Sales Teams Aligned? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/301014-ddp-lg.jpg)
![Hit a Home Run With Your A-B Testing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/world-series-peek.jpg)
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