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by Joe Lucas
Improve your marketing and turn leads into customers by focusing on the following three types of data.
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by Kurt Andersen
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies.
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by Kim Ann King
Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.
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by Glenn Gow
The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
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by Verónica Jarski
How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.
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by Dan Ziman
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.
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by Joe Collins
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.
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by Jeannette de Beauvoir
If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
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by Hillary Wilmoth
Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
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by You Mon Tsang
Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
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by Paul Gustafson
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.
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by Verónica Jarski
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
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by Steve Peterson
To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
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by Verónica Jarski
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
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by Laura Patterson, Julie Schwartz
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey.
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by Eric Vidal
A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and unprofessional gaffes.
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by Kelly Edwards
Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays off.
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by Justin Gray
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.
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by Verónica Jarski
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.
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by Paul Kaye
The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.
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by Elise Musumano
Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm.
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by John Hoholik
Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
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by Gabe Rogol
As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business.
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by Kathy Rizzo
Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.
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by Christopher Faust
Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why.
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![Consumer Psychology and the E-Commerce Checkout [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/consumer-psychology-and-ecommerce-checkouts-infographic-peek.jpg)
![Six Benefits of Using a Subscription Model for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/subscription-success-peek.jpg)
![The Science of B2B Online Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-science-of-b2b-online-marketing-infographic-circle-s-studio-peek.jpg)
![What Separates 'A' Marketers From the Rest of the Pack? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/140614-itsma-vem-mpm-study-peek.jpg)
![Content, Social, and Video in the Tech Purchase Process [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/it-decision-makers-and-content-marketing-infographic-peek.jpg)
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