Marketing Articles: Sales

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The Science of B2B Online Marketing [Infographic]

by Verónica Jarski

Sales
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program. more
What Separates 'A' Marketers From the Rest of the Pack? [Infographic]

by Laura Patterson, Julie Schwartz

Sales
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey. more
Five Video Conference Horror Stories and How to Avoid Them Yourself

by Eric Vidal

Sales
A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and unprofessional gaffes. more
A Brief Guide to Exhibiting at Tradeshows

by Kelly Edwards

Sales
Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays off. more
Hyper-Personalization? Forget the 'Hyper' and Just Be Personal

by Justin Gray

Sales
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers. more
Content, Social, and Video in the Tech Purchase Process [Infographic]

by Verónica Jarski

Sales
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them. more
What the Good Judgment Project Can Teach Marketers About Product Recommendations

by Paul Kaye

Sales
The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you. more
How to Develop a Mutually Beneficial Relationship With Sales

by Elise Musumano

Sales
Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm. more
Five Components of Measuring Return on Customer Engagement

by John Hoholik

Sales
Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance. more
Requiem for a Lead: How to Focus on the Most Important KPI

by Gabe Rogol

Sales
As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business. more
Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot Program

by Kathy Rizzo

Sales
Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why. more
Why Marketing Should Contribute to Sales Execution

by Christopher Faust

Sales
Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why. more
What Buyers Look for in Sales Software

by Ayaz Nanji

Sales
Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice. more
Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity

by Catherine Dickinson

Sales
Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use? more
How Buyers Buy... and Four Ways You Can Help Them Choose You

by Mike Schultz

Sales
Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different from the rest? more
A Seven-Item Checklist for Measurable Marketing in the Digital Age

by Grant A. Johnson

Sales
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly. more
Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior

by Shelby Britton

Sales
Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars. more
How to Bulk Up Your Referral Program [Infographic]

by Chris Duskin

Sales
How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users. more
Six Newbie Tips for Running a Successful Facebook Timeline Promotion

by Simon Campbell

Sales
If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook. more
Make Hidden Persuaders Work for You: Aroma, Music, Color, Font

by David Lewis

Sales
Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you. more
Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'

by Gary Griffiths

Sales
If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead. more
Why You Need a CRO Culture in Your Business... and How to Build It

by Sean Ellis

Sales
Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost. more
Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation

by Bruce McKenzie

Sales
If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways to make that combo work for your B2B organization. more
How to Use Mobile Technology to Improve Sales and Marketing Alignment

by Chanin Ballance

Sales
The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's hope. more
Eight Secrets of Success With LinkedIn PPC Ads

by Elaine Marquis

Sales
If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B. more