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by Steven Macdonald
Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online sales by $21 million.
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by Lee W. Frederiksen
Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in common.
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by Ayaz Nanji
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
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by Thomas J. Armitage
Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
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by Diane Berry
Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
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by AlexAnndra Ontra
PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an engaging presentation?
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by Atri Chatterjee
Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver of leads and revenue. Here's how you can get started.
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by Bob Circosta
Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
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by Verónica Jarski
Here's a look at how Millennials, Generation Xers, and Boomers shop during the holidays.
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by Ayaz Nanji
Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
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by Brian Hoffman
Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.
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by Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
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by Yaron Zakai-Or
Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
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by Alessandra Ceresa
There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
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by Verónica Jarski
More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
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by Jeff Seacrist
The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes in.
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by Kurt Anagnostopoulos
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.
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by Neil Rosen
We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads is easier said than done.
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by Ariel Carron
During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like?
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by Jason Siffring
Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference.
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by Ayaz Nanji
Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
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by Robyn Hannah
Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs.
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by Ayaz Nanji
Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
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by Dave Hochman
Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year.
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by Verónica Jarski
Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
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![Content Types Valued Most by B2B Tech Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/190115-ddp-lg.jpg)
![Do Your Holiday Habits Show Your Age? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/holiday-habits-demographics-infographic-peek.jpg)
![Why Coupons Rule as Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/coupons-are-kings-killer-infographics-peek.jpg)
![The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/161214-ddp-lg.jpg)
![What Sales Pros Want From Product Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/wizeline-dreamforce-infographic-peek.jpg)
![The State of B2B Sales Training [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/011214-ddp-lg.jpg)
![What Might Black Friday E-Commerce Look Like This Year? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/nextopia-black-friday-ecommerce-infographic-peek.jpg)
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