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by Doug Heise
Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.
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by Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research.
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by Ayaz Nanji
The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report from Software Advice.
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by Verónica Jarski
What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
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by Tom Pick
The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
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by Irv Shapiro
The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem.
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by Jo Roberts
Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?
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by James Rogers
Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
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by Stephanie Villella
Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.
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by Derek Slayton
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.
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by Cameron Avery
Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.
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by Joseph Pigato
Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that the holiday season is behind us, here are lessons about what marketing teams can do to make the holidays in ...
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by Cameron Avery
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.
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by Karen Talavera
So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?
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by Ayaz Nanji
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.
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by Ran Gishri
With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff.
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by Jerry Jao
You may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. The good news: retention is easier and less costly than you think.
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by Verónica Jarski
Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
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by Michael Zipursky
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.
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by Vince Stuntebeck, Trevor Jones
Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. Here's a proven approach that will enable you to answer in a way that's useful across the company.
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by Ayaz Nanji
The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to a recent report.
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by Sylvia Montgomery
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing.
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by Kristin Veach
The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's main messages.
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by Ayaz Nanji
More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.
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by Seth Price
Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
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![How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/evolving-b2b-buyers-journey-ig-peek.jpg)
![The Marketer's Guide to Actionable Data [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/a-marketers-guide-to-actionable-data-infographic-peek.jpg)
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing. more
![B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/hot-or-not-best-methods-for-finding-b2b-customers-peek.jpg)
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