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by John Hoholik
Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
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by Gabe Rogol
As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business.
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by Kathy Rizzo
Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.
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by Christopher Faust
Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why.
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by Ayaz Nanji
Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.
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by Catherine Dickinson
Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
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by Mike Schultz
Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different from the rest?
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by Grant A. Johnson
Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
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by Shelby Britton
Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
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by Chris Duskin
How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
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by Simon Campbell
If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.
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by David Lewis
Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
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by Gary Griffiths
If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead.
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by Sean Ellis
Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
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by Bruce McKenzie
If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways to make that combo work for your B2B organization.
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by Chanin Ballance
The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's hope.
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by Elaine Marquis
If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B.
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by Erik Matlick
Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
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by Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
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by Ayaz Nanji
Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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by Richard Beedon
Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
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by Peter Baron
To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
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by Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
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by Tim Riesterer
Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play.
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by Tim Girgenti
Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
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![How to Bulk Up Your Referral Program [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/referral-peek.jpg)
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