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by Erik Matlick
Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
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by Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
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by Ayaz Nanji
Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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by Richard Beedon
Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
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by Peter Baron
To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
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by Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
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by Tim Riesterer
Selling isn't supposed to be about winners and losers, but that's what using sports analogies for selling conveys. In reality, selling is more of a creative collaboration—like a Broadway play.
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by Tim Girgenti
Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
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by Atri Chatterjee
Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
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by Verónica Jarski
Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
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by Ayaz Nanji
Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
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by Glenn Gow
Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
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by Doug Heise
Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.
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by Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research.
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by Ayaz Nanji
The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report from Software Advice.
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by Verónica Jarski
What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
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by Tom Pick
The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
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by Irv Shapiro
The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at the problem.
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by Jo Roberts
Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?
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by James Rogers
Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
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by Stephanie Villella
Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.
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by Derek Slayton
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.
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by Cameron Avery
Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.
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by Joseph Pigato
Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that the holiday season is behind us, here are lessons about what marketing teams can do to make the holidays in ...
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by Cameron Avery
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.
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![The B2B Marketer's Guide to SXSW 2014 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/B2B-Marketers-Guide-to-SXSW-2014-peek.jpg)
![Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/140304-unlock-mind-lg.jpg)
![How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/evolving-b2b-buyers-journey-ig-peek.jpg)
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