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by Daniel Cochran
Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no picnic.
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by Rani Hublou
When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and it delivers.
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by Chris Brown
SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there for them to see. But no need to start from scratch.
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by Erik Matlick
Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
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by Brandon Hartness
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it.
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by Verónica Jarski
Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
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by Jennifer Landry
Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
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by Ivan Guzenko
Here's a look at what combined campaigns are and how they can help your marketing.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Casey Farquharson
In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
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by Preeti Upadhyaya
With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions.
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by Tim Minahan
In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
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by Aleksander Czyz
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Rob Murphy
When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
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by Verónica Jarski
Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
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by Ayaz Nanji
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
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by Eric Vidal
Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after your next virtual event.
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by Daniel Faggella
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
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by Liam Curley
At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer.
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by Maria Shinkevich
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions.
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by Ayaz Nanji
Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
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by Verónica Jarski
A/B testing can help you boost your conversion rates. Here's how.
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by Matt Close, Maureen Blandford
By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
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by Bruce McKenzie
Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
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![How to Use Paid Social Amplification for Your Brand [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/PaidSocialAmplification-peek.jpg)
![How to Fuel Your Sales Engine With Social Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Fueling-Your-Sales-Engine-with-Social-Content-peek.jpg)
![How Are B2B Marketers Scoring Leads? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Lead-Lizard_infographic_lead-scoring-peek.jpg)
![Are Demand Generation and Sales Teams Aligned? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/301014-ddp-lg.jpg)
![Hit a Home Run With Your A-B Testing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/world-series-peek.jpg)
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