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AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more. more
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. more![How Americans Feel About AI Hiring Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260310-infographic-lg.jpg)
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. more
B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more. more
Catch up on select AI news and developments since Friday, February 27. Stay in the know. more![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more. more
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals. more
AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more. more![10 Key B2B Cold Outreach Stats to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260303-infographic-lg.jpg)
This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling. more
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more. more- Catch up on select AI news and developments since the workweek ended February 20. Stay in the know. more
![The 50 Most Admired Companies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260226-infographic-lg.jpg)
Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts. more
B2B email marketing isn’t broken—it’s mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns. Read more. more
Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research. more
Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more![The Most Popular Mobile Apps in the US [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260224-infographic-lg.jpg)
YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research. more
Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more. more- Catch up on select AI news and developments since the workweek ended February 13. Stay in the know. more
![The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260219-infographic-lg.jpg)
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research. more
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more. more
What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States. more
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more
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