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Four Things Your Blog Must Do [Slide Show]

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Slide 1 of
120308-1 Intro
As a Get To The Po!nt contributor since its 2007 launch, I've spent several years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss after reading a single paragraph of a single post. So what separates the good from the bad? The best blogs do the following four things very well.
120308-2 1. Show some personality

1. Show some personality

I regularly seek out the unmistakable voices of three bloggers at Harvard Business Review: Rita McGrath writes like a favorite professor; Bill Taylor is the sage mentor; and Scott Anthony is the forward-thinking colleague. I value their unique sensibilities and communication styles, and could easily identify who wrote what if their bylines suddenly vanished.

120308-3 2. Say something substantial

2. Say something substantial

If you want to be noticed, add to the conversation. Think of the blogosphere as a dinner party: Would you rather sit next to a guest who tells the same old stories, or one who spins tales you've never heard? Even basic primers can become something special when you include new insights or approach the topic from an unorthodox perspective.

120308-4 3. Play well with others

3. Play well with others

Nothing is wrong with publishing a critical post. Just do so without descending into vindictive tones and ad hominem attacks. You might be fully justified in your anger, but an air of vendetta undermines your credibility. The more constructive your criticism, the more astute your judgment will appear. So play it cool, and keep it classy.

120308-5 4. Check their work

4. Check their work

Many readers will forgive the occasional flub—misspelled or missing words, awkward grammar, or factual errors. But we aren't living in the '90s anymore, and we're less indulgent than we used to be. If you don't care enough to copyedit your post, why should anyone care enough to read it?

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Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

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  • by Victor Talha Thu Mar 8, 2012 via web

    So... what are the 4 things? #IJS

  • by Victor Talha Thu Mar 8, 2012 via web

    Oh...whoops, nevermind... I saw that over to the right of this blog...there are notes... sorry, I had one of my Blonde Indian moments again! :P Good stuff, BTW ,-)

  • by C Glover Thu Mar 8, 2012 via web

    Great little post here. I really couldn't agree more with the point that any interesting blog needs an "unmistakable voice". Can you recommend any more of the great blogs you've unearthed?

    Also - the "blonde indian" moment line cracked me up!

  • by Ariel Thu Mar 8, 2012 via web

    Of all the blogs that I read, I think it's correct to say "Show some personality" every writer I know who it is without the by-line also.

    AND spelling and grammar check is still beyond important, you don't want your message muddled by commenters announcing the necessary #corrections.

  • by Dave Young Thu Mar 8, 2012 via web

    These are 5 reasons that your CEO must be blogging, even if she/he doesn't like writing. We use a podcast-to-blog-to-article method that lets them churn out 5,000-6,000 words per month in 1 hour...all according to a pre-determined editorial plan. Sweet stuff. We cover all 4 of your points. Personality of the business's #1 expert. They say something substantial (and they play nice) because they are blogging according to the plan they helped create. Finally, they're work is checked because we don't post raw transcriptions. We have them professionally edited into SEO friendly articles that end up on the blog.

  • by Terrelle aka Thoth Sun Mar 11, 2012 via web

    I just wanna give a compliment, Awesome post! I am new to blogging, I find my self reading other people blogs more then working on my own. Advice like this is the reason why my blog went from 35 visitors a day to at least 450 a day. I learnt about marketingprofs from the entrepreneur magazine a year ago. You guys provide a great service for bloggers, thank you and keep the post coming.

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