Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Andre Alexopoulos
Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.
more
by Eric Lander
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.
more
Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.
more
by Ayaz Nanji
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
more
by Dave Bell
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
more
by Ayaz Nanji
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
more
by Matt Reid
As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
more
by Vahe Habeshian
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
more
by Lexi Sydow
Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?
more
by Vahe Habeshian
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
more
Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.
more
by Richard Black
Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.
more
by Ayaz Nanji
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
more
by Vahe Habeshian
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.
more
by Laura Forer
Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.
more
by Barry Feldman
Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.
more
by Laura Forer
With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.
more
by Ayaz Nanji
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
more
by Laura Forer
The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.
more
by Laura Forer
Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
more
by Ayaz Nanji
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
more
by Ayaz Nanji
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
more
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in ...
more
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.
more
by Richard B. Newman
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
more
![Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210316-infographic-lg.jpg)
![Boost Your Open Rates With Messaging Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191217-infographic-lg.jpg)
![How to Use Live Video to Market Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191119-infographic-lg.jpg)
![The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190627-charts-lg.jpg)
![Mobile Wallet Usage Around the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-infographic-lg.jpg)
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start. more![How to Use Augmented Reality to Attract Customers [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190124-infographic-augmented-reality-lg.gif)
![The Do's and Don’ts of SMS Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180917-infographic-lg.jpg)
![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
![The Time and Cost of Mobile Application Development [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180827-infographic-lg.jpg)
![How to Use Mobile Marketing for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180823-infographic-lg.jpg)
![Mobile App Development Trends in 2018 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180507-infographic-lg.jpg)
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in ... more
MarketingProfs uses single