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by Ayaz Nanji
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
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by Ayaz Nanji
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
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by Tara Kelly
Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
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by Kate Priestman
The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.
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by Ayaz Nanji
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
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by Ayaz Nanji
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
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by Ayaz Nanji
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
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by Tom Sheahan
B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.
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by Andre Alexopoulos
Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.
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by Eric Lander
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.
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Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.
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by Ayaz Nanji
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
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by Dave Bell
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
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by Ayaz Nanji
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
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by Matt Reid
As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
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by Vahe Habeshian
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
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by Lexi Sydow
Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?
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by Vahe Habeshian
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
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Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.
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by Richard Black
Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.
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by Ayaz Nanji
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
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by Vahe Habeshian
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.
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by Laura Forer
Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.
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by Barry Feldman
Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.
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by Laura Forer
With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.
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![Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210316-infographic-lg.jpg)
![Boost Your Open Rates With Messaging Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191217-infographic-lg.jpg)
![How to Use Live Video to Market Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191119-infographic-lg.jpg)
![The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190627-charts-lg.jpg)
![Mobile Wallet Usage Around the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-infographic-lg.jpg)
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start. more![How to Use Augmented Reality to Attract Customers [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190124-infographic-augmented-reality-lg.gif)
![The Do's and Don’ts of SMS Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180917-infographic-lg.jpg)
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