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Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.
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by Richard Black
Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.
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by Ayaz Nanji
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
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by Vahe Habeshian
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.
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by Laura Forer
Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.
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by Barry Feldman
Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.
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by Laura Forer
With great power comes great responsibility, and that is especially true for mobile marketing messages. Here are some tips on how to make the most of SMS without annoying customers.
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by Ayaz Nanji
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
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by Laura Forer
The cost of building a mobile app can range from a few thousand dollars to several hundred thousand dollars. See which factors most affect cost so you can choose the best features for your app and aim for a positive ROI.
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by Laura Forer
Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
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by Ayaz Nanji
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
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by Ayaz Nanji
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
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As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in ...
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Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.
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by Richard B. Newman
The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
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by Ayaz Nanji
Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to recent research from Fetch and Toluna.
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by Laura Forer
Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure that happens.
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by Laura Forer
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
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by Laura Forer
When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.
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by James Scott
With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
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by Laura Forer
Mobile marketing means more than just having a mobile-friendly website—although that's an important place to start. This infographic offers seven tips to boost your mobile strategy and give your users the experiences they expect.
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by Ayaz Nanji
How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
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by Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...
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by Ayaz Nanji
How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets?
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by Laura Forer
With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.
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![The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190627-charts-lg.jpg)
![Mobile Wallet Usage Around the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-infographic-lg.jpg)
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start. more![How to Use Augmented Reality to Attract Customers [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190124-infographic-augmented-reality-lg.gif)
![The Do's and Don’ts of SMS Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180917-infographic-lg.jpg)
![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
![The Time and Cost of Mobile Application Development [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180827-infographic-lg.jpg)
![How to Use Mobile Marketing for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180823-infographic-lg.jpg)
![Mobile App Development Trends in 2018 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180507-infographic-lg.jpg)
As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable future. Check out this infographic for what marketers and others can expect in mobile app development this year and in ... more
![How Mobile Devices Affect Romantic Relationships [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130418b-ddp-lg.jpg)
![How to Market Your App Internationally [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180412-infographic-lg.jpg)
![The Domination of Mobile Ads: Trends and Statistics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180404-infographic-lg.jpg)
![Create Your Business's First Mobile App in Eight Steps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180312-infographic-lg.jpg)
![Mobile Marketing: 2018 Statistics and Tips for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180201-infographic-lg.jpg)
![Click-to-Call: Why the Phone Call Is Back in Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180115-infographic-lg.jpg)
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