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by Ayaz Nanji
Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent forecast from App Annie.
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by Verónica Jarski
Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should marketers consider having a strategy for this video messaging app?
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by Christian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands.
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by Alp Mimaroglu
Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
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by Christian Neri
This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ad network. Skim to stay social-savvy!
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by Ayaz Nanji
Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.
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by Angela Natividad
This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans.
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by Eric Holmen
Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.
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by Angela Natividad
What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help).
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by Angela Natividad
New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!
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by Verónica Jarski
Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
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by Angela Natividad
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.
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by Angela Natividad
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed!
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by Eric Holmen
Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device.
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by Chris Lucas
Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.
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by Ayaz Nanji
Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.
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by Itai Sadan
Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what does that mean for you?
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by Christian Neri
Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom Audiences and now lets users chat with businesses via messenger on their own websites.
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by Ayaz Nanji
Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. However, only 70% of tablet owners say they have been online using their device in the past month.
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by Verónica Jarski
You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why they uninstall them.
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by Ina Toncheva
Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes.
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by Angela Natividad
It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness.
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by Verónica Jarski
Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
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by Aykut Karaalioglu
Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, and submitting it to app stores.
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by Angela Natividad
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp!
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![What Marketers Need to Know About Snapchat [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160206-snapchat-facts-infographic-lg.jpg)
![Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/10516-mobile-users-app-journey-infographic-lg.jpg)
It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions. more
![Why Your Customers Are Uninstalling Your App [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151101-why-people-uninstall-apps-infographic-lg.jpg)
![Create Snackable Content for Your Mobile Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151117-snackable-content-infographic-lg.jpg)
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