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by Ayaz Nanji
Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. However, only 70% of tablet owners say they have been online using their device in the past month.
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by Verónica Jarski
You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why they uninstall them.
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by Ina Toncheva
Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes.
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by Angela Natividad
It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness.
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by Verónica Jarski
Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
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by Aykut Karaalioglu
Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, and submitting it to app stores.
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by Angela Natividad
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp!
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by Angela Natividad
Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories.
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by Angela Natividad
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.
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by Krissy DeAngelis
What you typically hear, read, or see about SMS marketing is far from the truth. So, let's take a look at the circulating rumors—and quash them right now.
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by Ayaz Nanji
Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
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by Kevin Rice
Mobile is the only channel that follows consumers throughout their entire lifecycle. So make sure you're meeting your customers and prospects every step of the way.
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by Ayaz Nanji
What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results?
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by Angela Natividad
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing!
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by Angela Natividad
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!
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by John Busby
Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.
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by Jess Stephens
The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays.
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by Dave Bell
App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
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by Ayaz Nanji
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
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by Angela Natividad
Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!
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by Verónica Jarski
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
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by Angela Natividad
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service.
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by Angela Natividad
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy.
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by Angela Natividad
Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top!
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by Dennis Mink
The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app.
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![Why Your Customers Are Uninstalling Your App [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151101-why-people-uninstall-apps-infographic-lg.jpg)
![Create Snackable Content for Your Mobile Customers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151117-snackable-content-infographic-lg.jpg)
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing! more
![Four Ways to Supercharge Your Holiday Email Strategy [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/131015-ddp-lg.jpg)
![Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151003-moving-to-mobile-infographic-lg.jpg)
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