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Marketing Articles: Mobile

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  • Where Everybody Holds Your Name
    If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and everybody knows your (avatar's) name. Well, here's some good news for mobile marketers: virtual living just got a whole lot ... more
  • Window-shopping, Parisian-style
    Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if the products they wanted were easier to find. The stats come from a survey of both US and UK smartphone ... more
  • Bring the Mayor to Your Doorstep
    Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't much incentive for throwing another branded version of Tetris out into the ether. What to do, what to do? Solution: Hook up ... more
  • I Just Want to Help You
    You're in the business of communicating, and in the age of Internet-and-mobile, your platforms for doing so have expanded almost exponentially. But here's a down side: From fielding phone calls to checking email to ensuring your personal/company blog and Twitter accounts are well-populated, how do you manage it all? Lucky for you, slews of ... more
  • Mobile Coupons: Your Message on the Move
    by Bob Bentz
    Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted Viagra ads and messages from a prince in Kenya. Nothing could be further from the truth. more
  • Shake It Up, Baby
    Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and actually makes it fun to read. Developed by IconMobile, the app—decked out in crisp black, white and red—takes you straight to ... more
  • Outside the Box, Inside the Pocket
    Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And the rising popularity of iPhone and Google's Android platform and other Internet-ready smartphones are making it simple these days to ... more
  • by Ann Handley
    You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year after year for the past several years, pundits have prognosticated the rise of Mobile Marketing. And then year after year, it has failed to live up to ... more
  • Mind the Big Three Be's
    Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the vast majority of users—and possibly many in your demo—still don't have one. So how to wiggle into the pockets ... more
  • What Would We Do Without You?
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for you, it's not a bad thing; it's a chance to develop long-term, even downright codependent relationships with users. And there ... more
  • Improving Campaign Deliverability for PC and Mobile Users
    by Wendy Lowe
    All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices. For email marketers, that means one thing: ... more
  • Textbook Text Marketing
    As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, Allen Stern interviews Tatango CEO Derek Johnson, whose one-to-many SMS service enables instant mobile communication with an entire list of ... more
  • Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
    by Kimberly Smith
    Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how. more
  • Why Won't Mobile Marketing Learn From Online's Lessons?
    by Bob Walczak
    Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved because online dashboards allowed agencies to monitor and optimize their digital campaigns in real time. Why doesn't mobile do this? more
  • Mobile Marketing: What is UR txt msg str@tegy?
    by Alan Berrey
    Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes? more
  • Extending and Enhancing Closed-Loop Marketing via the Mobile Channel
    by Stephan Dietrich
    While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved staying power as a gateway for marketers to reach customers ... more
  • by Paul Barsch
    Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve overall "citizen satisfaction." Is real-time data visualization ... more
  • by Chris Lovejoy, Andrew Osterday
    Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are fast becoming fully functional internet-ready devices. With multiple mobile platforms ... more
  • by Paul Dunay
    You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the As a result, more and more carriers are ... more
  • Case Study: How a Software Company Became a Marketing Partner By Adding Mobile Data
    by Kimberly Smith
    When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results. more
  • by Hank Stroll
    Should your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum. Read on to find out whether the vehicle might be right for you. more
  • by Ted Mininni
    Verizon Wireless and LG Wireless's much-anticipated new chocolate phone was recently unveiled to lots of oohs and Now that the phone has come off the fashion runway, and cell phone connoisseurs have had a chance to handle the new beauty, the comments are coming in. And they seem to be ... more
  • by Ted Mininni
    Apparently, this is a brave new world, that is, we're boldly going where no man has gone before. more
  • by Roy Young
    Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you I am. It may work -- why would they do it if it did not? -- but it gives marketing a bad Just this morning, I had two come in to my business phone. ... more

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