Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Mobile

Access thousands of our mobile online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Mind the Big Three Be's
    Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the vast majority of users—and possibly many in your demo—still don't have one. So how to wiggle into the pockets ... more
  • What Would We Do Without You?
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for you, it's not a bad thing; it's a chance to develop long-term, even downright codependent relationships with users. And there ... more
  • Improving Campaign Deliverability for PC and Mobile Users
    by Wendy Lowe
    All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices. For email marketers, that means one thing: ... more
  • Textbook Text Marketing
    As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, Allen Stern interviews Tatango CEO Derek Johnson, whose one-to-many SMS service enables instant mobile communication with an entire list of ... more
  • Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreach
    by Kimberly Smith
    Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how. more
  • Why Won't Mobile Marketing Learn From Online's Lessons?
    by Bob Walczak
    Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved because online dashboards allowed agencies to monitor and optimize their digital campaigns in real time. Why doesn't mobile do this? more
  • Mobile Marketing: What is UR txt msg str@tegy?
    by Alan Berrey
    Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes? more
  • Extending and Enhancing Closed-Loop Marketing via the Mobile Channel
    by Stephan Dietrich
    While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved staying power as a gateway for marketers to reach customers ... more
  • by Paul Barsch
    Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve overall "citizen satisfaction." Is real-time data visualization ... more
  • by Paul Dunay
    Many marketing teams are being asked by senior leaders in their organizations why they aren't using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the ... more
  • by Chris Lovejoy, Andrew Osterday
    Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are fast becoming fully functional internet-ready devices. With multiple mobile platforms ... more
  • by Paul Dunay
    You can't hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the As a result, more and more carriers are ... more
  • Case Study: How a Software Company Became a Marketing Partner By Adding Mobile Data
    by Kimberly Smith
    When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results. more
  • by Hank Stroll
    Should your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum. Read on to find out whether the vehicle might be right for you. more
  • by Ted Mininni
    Verizon Wireless and LG Wireless's much-anticipated new chocolate phone was recently unveiled to lots of oohs and Now that the phone has come off the fashion runway, and cell phone connoisseurs have had a chance to handle the new beauty, the comments are coming in. And they seem to be ... more
  • by Ted Mininni
    Apparently, this is a brave new world, that is, we're boldly going where no man has gone before. more
  • by Roy Young
    Are you up in arms about the increasing number of unsolicited and pre-recorded telephone calls you I am. It may work -- why would they do it if it did not? -- but it gives marketing a bad Just this morning, I had two come in to my business phone. ... more
  • by Scott Petinga
    Virgin Mobile will launch a program dubbed "SugarMama" that allows customers to get 75 minutes of airtime For those of you who are not familiar with Virgin Mobile, that basically equates to $7.50 or $0.10 per minute for the In order to obtain thier FREE minutes, a customer will have ... more
  • by Ann Handley
    Yesterday, Verizon launched a new cell-phone service that will chaperone your kids (and alert you if they wander beyond a perimeter that you set for them, Poynter's Al Meanwhile, the Boston ast week ran a piece about how state and national ruling bodies for youth soccer leagues have recommended that ... more
  • by Eric Frenchman
    I saw this post over at Reuters this week titled Virgin Mobile Introduces Ad-Subsidized Calls and my initial reaction was that it is a lame It conjured up memories of . After I ignored the sick feeling in my stomach, I thought about it for a few minutes and decided, ... more
  • by Scott Petinga
    As the adage goes there's always a first time for So today all the advertisers out there who are responsible for allowing so much #@$& crap to get by can actually take a deep breath and relax as I focus my attention on what I consider to be one of ... more
  • by Karl Long
    Now I'm a huge fan of . I love a good latte and have in the past been a daily Recently though, I've found myself going out of my way to go to some other bakeries in the area to get a coffee and a pastry of some sort...why? Free ... more

Results for All Content » Marketing Articles » Mobile: 951 - 973 of 973

Previous 1 2  28 29 30 31 32 33 34 35 36 37 38 39
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!