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by Matt Donovan
We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.
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by Christian Neri
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.
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by Janet Janzen
In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.
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by Jessica Neville
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.
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by Ayaz Nanji
Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.
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by Christian Neri
This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more!
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by Michael McCunney
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)
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by Christian Neri
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!
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by Laura Forer
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.
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by Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
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by Ayaz Nanji
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.
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by Tom Cummings
Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.
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by Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!
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by Ayaz Nanji
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.
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by Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!
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by Emily Carrion
Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love.
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by Christian Neri
This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more!
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by Claudia Pennington
Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back?
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by Jeff Swan
As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and guide you on the path to good SMS marketing.
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by Christian Neri
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more!
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by Bob Murphy
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.
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by Christian Neri
This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more...
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by Laura Forer
A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers.
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by Ayaz Nanji
Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc.
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by Christian Neri
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...
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![Top 10 Features of Mobile Apps for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170421-infographic-lg.jpg)
![Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170310-infographic-lg.jpg)
![Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080317-ddp-lg.jpg)
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