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by Christian Neri
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
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by Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...
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by Christian Neri
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...
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by Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!
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by Laura Forer
We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.
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by Laura Forer
SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.
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by Christian Neri
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...
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by Carolyn Lyden
Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help.
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by Christian Neri
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results...
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by Christian Neri
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend.
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by Matt Donovan
We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.
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by Christian Neri
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.
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by Janet Janzen
In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.
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by Jessica Neville
Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.
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by Ayaz Nanji
Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.
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by Christian Neri
This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more!
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by Michael McCunney
Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)
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by Christian Neri
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!
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by Laura Forer
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.
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by Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
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by Ayaz Nanji
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.
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by Tom Cummings
Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance.
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by Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!
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by Ayaz Nanji
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.
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by Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!
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![How Content Reaches a Constantly Connected Audience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170601-infographic-lg.jpg)
![Seven Tested Ways Texting Can Help Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170531-infographic-lg.jpg)
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
![Top 10 Features of Mobile Apps for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170421-infographic-lg.jpg)
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