Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Christian Neri
This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops!
more
by Susan Bryant
Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
more
by Verónica Jarski
Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
more
by Claudia Pennington
Google's Accelerated Mobile Pages (AMP) project has been adopted quickly by some publishers. Should you, too, when it becomes available? And what would the impact be on your purchase funnel?
more
by Christian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video.
more
by Christian Neri
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
more
by Alon Waks
We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.
more
by Stephen Moyers
Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors.
more
by Christian Neri
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more!
more
by Jennifer Silverberg
Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.
more
by Emily Carrion
By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.
more
by Christian Neri
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships.
more
by Damian Rollison
Marketers continue to look for ways to connect with local customers through mobile, but many miss an important opportunity: tapping into "here and now" moments of customer engagement.
more
by Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.
more
by Alvaro Bravo
Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising.
more
by Christian Neri
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.
more
by Ayaz Nanji
More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.
more
by Ayaz Nanji
The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most time, according to recent research from App Annie.
more
by Stephanie Trunzo
Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do?
more
by Verónica Jarski
Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans?
more
by Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.
more
by Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!
more
by Christian Neri
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.
more
by Eugine Dychko
For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.
more
by Christian Neri
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.
more
![Tips for Effectively Geotargeting Your Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160809-geolocation-subscriber-location-tips-infographic-lg.jpg)
![US Mobile Travel Habits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160628-us-mobile-travel-habits-infographic-lg.jpg)
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
MarketingProfs uses single