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by Jessica Langdorf, Doreen Saxby
Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers?
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by Christian Neri
Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in!
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by Ayaz Nanji
Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.
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by Lance Weatherby
Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.
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by Christian Neri
This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops!
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by Susan Bryant
Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
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by Verónica Jarski
Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
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by Claudia Pennington
Google's Accelerated Mobile Pages (AMP) project has been adopted quickly by some publishers. Should you, too, when it becomes available? And what would the impact be on your purchase funnel?
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by Christian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video.
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by Christian Neri
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
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by Alon Waks
We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.
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by Stephen Moyers
Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors.
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by Christian Neri
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more!
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by Jennifer Silverberg
Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.
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by Emily Carrion
By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.
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by Christian Neri
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships.
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by Damian Rollison
Marketers continue to look for ways to connect with local customers through mobile, but many miss an important opportunity: tapping into "here and now" moments of customer engagement.
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by Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.
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by Alvaro Bravo
Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising.
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by Christian Neri
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.
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by Ayaz Nanji
More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.
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by Ayaz Nanji
The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most time, according to recent research from App Annie.
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by Stephanie Trunzo
Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do?
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by Verónica Jarski
Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans?
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by Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.
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![How Pokémon Go Players Engage With Businesses [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/180816-ddp-lg.jpg)
![Tips for Effectively Geotargeting Your Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160809-geolocation-subscriber-location-tips-infographic-lg.jpg)
![US Mobile Travel Habits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160628-us-mobile-travel-habits-infographic-lg.jpg)
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