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Marketing Articles: Mobile

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  • A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
    by Ann Handley
    Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. more
  • Evolving the Customer Experience With Mobile Technology
    by Nathan Pettyjohn
    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
  • Mobile Marketing: Top 10 Technical Design Considerations
    by Robert Carroll
    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of ... more
  • Five Reasons Why App-vertising Is Right for Your Business
    by Adam Boyden
    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
    by Christina "CK" Kerley
    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences. more
  • Mobile Is Not a ‘One-Off’
    by Ann Handley
    MarketingProfs blogger and Chief Content Officer Ann Handley discusses the most startling fact from the #ProfsChat regarding mobile: 3.4 billion people use mobile devices. She explores what this means for marketers. more
  • 4 Mobile Marketing Facts From #ProfsChat With Christina Kerley
    by Megan Leap
    MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley. more
  • by Helena Bouchez
    MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010. more
  • Track the Pulse of Top iPhone and iPad Apps
    One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that is search-engine optimized to float the most popular mobile apps sold through folks like iTunes to the top of the ... more
  • Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mix
    by Matt Silk
    With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in part because of the fees associated with branded messages. Enter ... more
  • Why Mobile Is Driving a New Approach to Data Management
    by Brian Deagan
    As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to data management is crucial for marketing to remain effective and ... more
  • Use a Food App to Hawk a Product Line. Why Not?
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name and location via iPhones. It's a great way for iPhone users to find yummy dishes nearby. (Just think: Now you ... more
  • Three Crucial Ways to Serve Today's Wired Shoppers
    Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, the article argues, are transforming how people shop. As mobile networks improve, it's becoming easier for retailers to target customers based ... more
  • One More New Way to Take Your Business Mobile
    In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels like that number is already being reached in the business world. After all, Internet-ready mobile devices are ubiquitous, and the ... more
  • Spread Your Online Messages Offline
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A QR code is like a barcode that, when scanned, points users to a Web page or reveals other digital information.) Through ... more
  • Tips for Building a Hot Mobile App
    In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will be using it to get online far more often than any of their desktop devices. The current leader of this ... more
  • Boost Customer Service With a Little Digital Magic
    Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the magic of augmented reality in the hands of anyone with an idea and an iPhone 3GS or a phone that ... more
  • Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?
    by Joseph Jaffe
    The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their ... more
  • Find Your Glory Story
    Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine how to leverage this strange new breed of socnet, which now serves more than 800,000 users worldwide. To help you get ... more
  • Mobile App or Site? Choose With Care.
    Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding between investing in a mobile application instead of designing a mobile website," she cautions. And when money is tight, you ... more
  • It's an iWorld After All
    Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release in April. And as of May 3, iPad had already hit 1 million units sold, and 12 million iPad apps ... more
  • IM as Team Sport
    The Blackeyed Peas' will.i.am recently raised eyebrows during a concert in Florida when he freestyled, in real-time, anything users sent to his BlackBerry. You're thinking, "Whoa, that's a lot of people with will.i.am's number." Thankfully, he still reserves that for his friends. The messages were sent to him via the instant-messaging ... more
  • It's a Mobile Makeover!
    Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you know. A good place to start? Other companies' success stories. Enter Vogue Stylist ("Your closet. Styled by Vogue."), an iPhone app ... more
  • Go Mobile or Go Away
    "With 4.6 billion current mobile subscriptions projected to surge to 6.5 billion mobile connections by 2014, there's no denying it, marketers: Mobile has arrived—and it's changing how (and where) business professionals communicate with each other, and how (and why) business audiences interact with B2B brands," says Christina "CK" Kerley in ... more
  • Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference
    by Tim McAtee
    MarketingProfs blogger Tim McAtee shares his thoughts about the ARF's 56th annual conference about rethinking normal. more

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