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Marketing Articles: Mobile

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  • Mobile Web Traffic to E-commerce Sites Surges 300%
    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor. more
  • Social Networking: Fastest-Growing Mobile Content Category
    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. more
  • Marketers Up Spending on Digital, Social in 2011
    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab. more
  • An Easy Way to Manage Multiple Social Media Accounts
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for yourself and a client—sometimes multiple clients—at the same time. But thumbs up! The super-helpful iPhone app MySocialMania doesn't just keep you ... more
  • Smartphone Use Surges 60%, Android Gains Ground
    Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended ... more
  • Android Dethrones Blackberry in Mobile Entertainment Content
    Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer. more
  • Web-based Email Use Declines as Mobile Soars
    More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time ... more
  • How to Get C-Suite Support for B2B Mobile Marketing
    "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, if you're a B2B marketer still trying to convince the C-suite that it's time to go more mobile, take heart. ... more
  • Three Ways to Optimize Content Across Channels and Platforms
    Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, ... more
  • by BL Ochman
    MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead. more
  • A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
    by Ann Handley
    Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. more
  • Evolving the Customer Experience With Mobile Technology
    by Nathan Pettyjohn
    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
  • Mobile Marketing: Top 10 Technical Design Considerations
    by Robert Carroll
    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of ... more
  • Five Reasons Why App-vertising Is Right for Your Business
    by Adam Boyden
    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
    by Christina "CK" Kerley
    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences. more
  • Mobile Is Not a ‘One-Off’
    by Ann Handley
    MarketingProfs blogger and Chief Content Officer Ann Handley discusses the most startling fact from the #ProfsChat regarding mobile: 3.4 billion people use mobile devices. She explores what this means for marketers. more
  • 4 Mobile Marketing Facts From #ProfsChat With Christina Kerley
    by Megan Leap
    MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley. more
  • by Helena Bouchez
    MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010. more
  • Track the Pulse of Top iPhone and iPad Apps
    One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that is search-engine optimized to float the most popular mobile apps sold through folks like iTunes to the top of the ... more
  • Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mix
    by Matt Silk
    With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in part because of the fees associated with branded messages. Enter ... more
  • Why Mobile Is Driving a New Approach to Data Management
    by Brian Deagan
    As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to data management is crucial for marketing to remain effective and ... more
  • Use a Food App to Hawk a Product Line. Why Not?
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name and location via iPhones. It's a great way for iPhone users to find yummy dishes nearby. (Just think: Now you ... more
  • Three Crucial Ways to Serve Today's Wired Shoppers
    Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, the article argues, are transforming how people shop. As mobile networks improve, it's becoming easier for retailers to target customers based ... more
  • One More New Way to Take Your Business Mobile
    In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels like that number is already being reached in the business world. After all, Internet-ready mobile devices are ubiquitous, and the ... more
  • Spread Your Online Messages Offline
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A QR code is like a barcode that, when scanned, points users to a Web page or reveals other digital information.) Through ... more

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