Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Mobile

Access thousands of our mobile online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Purchases via Smartphone Have Highest Average Order Value
    The average order value (AOV) of smartphone traffic to online retailer websites reached $97.39 in the second quarter of 2012, higher than that of tablets ($96.11) and traditional devices ($91.86), according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for ... more
  • Facebook and Mobile App Users Prefer Interactive Ads
    When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game—according to a survey conducted by Harris Interactive on ... more
  • Tune Up Your App: Five Questions to Ask
    So, how's that app working for you? Is it binding users to your company, building brand equity, and providing high "exit barriers" for customers? That's what the big-time successful apps are doing best, notes Robert Plant in a post at the HBR Blog Network. If your app isn't performing up to ... more
  • Mobile Users More Satisfied With Tablets Than Smartphones
    Overall, mobile users appear to be more satisfied with their tablets than their smartphones, with Apple's iPad ranking highest in tablet consumer satisfaction (scoring 8.8 on a scale of 1 to 10), just edging out Amazon's Kindle Fire (at 8.7), according to data from comScore's newly launched TabLens service. more
  • Four Keys to a Successful Mobile Web Marketing Strategy
    by Anne Thomas
    Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if you're not sure, you are not alone. One thing is clear, though: If your site isn't mobile friendly now, it's ... more
  • Leading Brands Becoming Active on Instagram
    The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile. more
  • Mobile Shopping: Top Apps, Retailer Websites, and More
    With smartphones now the majority of mobile phones in the US, shopping via mobile is more popular than ever: 47% of American smartphone owners used a mobile shopping app in June 2012, according to data from Nielsen. more
  • Brands Missing Out on Mobile Ad Opportunities
    Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a mobile ad, according to a survey from Hipcricket Inc. more
  • Three Ways to Simplify the User's Buying Process
    According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that isn't true: the primary reason users follow companies on sites like Facebook or Twitter is because they want discounts—which isn't ... more
  • Consumers More Willing to Share Info With Retailers Than Social Networks
    Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group. more
  • Will Mobile Commerce Overtake E-Commerce? [Infographic]
    How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%. more
  • Laptops, TVs Most Popular Tech Products for College
    Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life. Also, though college tech needs are shifting overall—toward products that provide mobility and convenience—the tech items viewed as most essential to college life are still the basics: laptops and printers. more
  • Five Principles for Multiscreen Storytelling [Slide Show]
    by Christian Gulliksen
    Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right. more
  • Pinterest Lessons for Better Web Design
    We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a big one: According to Babar Suleman, writing at The Daily Egg, "Pinterest's meteoric rise to social media ubiquity is powered by its ... more
  • Seven Rules to Cultivate Deep Mobile Relationships
    by Brent Hieggelke
    For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how do you ensure a lasting mobile relationship? more
  • Americans Watching TV With Mobile Phone in Hand
    Most cell phone owners in the US use their devices while watching TV, often to get more information about televised content: Some 52% of all adult cell phone owners and 76% of those age 18-34 incorporate mobile phones into their television watching experience, according to a report by Pew Research. more
  • The Facebook Toolkit You Just Can't Live Without
    Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a list of nine essential Facebook tools that'll help you get a grip on everyone's addiction of choice. Here are a ... more
  • Mobile Subscriptions to Surpass World Population by 2013
    As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world's inhabitants, according to a report by the World Bank. more
  • Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down
    As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased, according to the J.D. Power and Associates 2012 US Residential Pay-to-View Study. more
  • Five QR-Code Marketing Mistakes and How to Fix Them
    Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable. According to Wilkerson, there are five common mistakes being made by QR-code marketers that are turning ... more
  • Apple's Smartphone Subscriber Share 1 in 3; Google Android's, 1 in 2
    Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the comScore MobiLens service for the three-month period ended May 2012. more
  • Five Tips for Case-Study Videos That Get Results
    We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video plays a pivotal role in today's business success stories. So how do you make a crowd-pleaser video that gets real results? ... more
  • 7 in 10 Use Only Mobile for at Least One Web-Based Activity
    Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device, according to a recent survey ... more
  • Make a Picture Worth a Thousand Conversions
    Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, as they possibly can. Against that daily data barrage, the use of imagery can pay off big, KISSmetrics tells us in ... more
  • 10 Reasons Why You Need a Mobile Site [Infographic]
    by Alex Matjanec
    With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford to ignore it. more

Results for All Content » Marketing Articles » Mobile: 701 - 725 of 974

Previous 1 2  23 24 25 26 27 28 29 30 31 32 33 34  38 39 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!