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Marketing Articles: Mobile

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  • State of Media: TV Still Strong as Social Web, Smartphone Use Surges
    In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to Deloitte's annual survey on technology and media. Meanwhile, smartphone and social-networking use continues to increase. more
  • Three Tips for Maintaining a Solid Voice-of-the-Customer Program
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what that entails. In a recent article at ClickZ, Neil Mason describes the best way to implement a successful VoC program. According ... more
  • Small Business Marketing: Social, Search Fastest-Growing Channels
    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business. more
  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting
    by Gib Bassett
    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. more
  • Pew Profiles 'On-the-Go' Mobile Local News Consumers
    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew. more
  • 5 Questions (and Answers) About Social Location Marketing
    by Ann Handley
    The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isnít steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit ... more
  • Harnessing the Mobile Web: Three Strategy Considerations
    Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy," the introduction notes. The key for businesses? Using the mobile ... more
  • Google Android Overtakes RIM, Apple
    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
  • Use Your Address to Get Noticed in Google Places
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, businesses can now promote themselves on Google Search and Maps, he notes. But have you ever wondered how you can rank ... more
  • Mobile Web Traffic to E-commerce Sites Surges 300%
    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor. more
  • Social Networking: Fastest-Growing Mobile Content Category
    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. more
  • Marketers Up Spending on Digital, Social in 2011
    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab. more
  • An Easy Way to Manage Multiple Social Media Accounts
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for yourself and a client—sometimes multiple clients—at the same time. But thumbs up! The super-helpful iPhone app MySocialMania doesn't just keep you ... more
  • Smartphone Use Surges 60%, Android Gains Ground
    Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended ... more
  • Android Dethrones Blackberry in Mobile Entertainment Content
    Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer. more
  • Web-based Email Use Declines as Mobile Soars
    More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time ... more
  • How to Get C-Suite Support for B2B Mobile Marketing
    "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, if you're a B2B marketer still trying to convince the C-suite that it's time to go more mobile, take heart. ... more
  • Three Ways to Optimize Content Across Channels and Platforms
    Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, ... more
  • by BL Ochman
    MrketingProfs blogger BL Ochman defends the importance of social media in response to AdAge's claim that social media is useless and dead. more
  • A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010
    by Ann Handley
    Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. more
  • Evolving the Customer Experience With Mobile Technology
    by Nathan Pettyjohn
    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
  • Mobile Marketing: Top 10 Technical Design Considerations
    by Robert Carroll
    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of ... more
  • Five Reasons Why App-vertising Is Right for Your Business
    by Adam Boyden
    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
    by Christina "CK" Kerley
    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences. more
  • 4 Mobile Marketing Facts From #ProfsChat With Christina Kerley
    by Megan Leap
    MarketingProfs blogger Megan Leap shares four fantastic facts about mobile marketing gleaned from #ProfsChat With Christina Kerley. more

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