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Marketing Articles: Mobile

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  • Three At-a-Glance Guides for Mastering Social Media
    Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful social marketing posters that you can either purchase—or maybe even download for free. Each is lively, colorful, and at-a-glance informative ... more
  • Verizon iPhone Boosts Apple's Ad Network Share
    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media. more
  • Mobile Presentation Views Surge 640% in 2011
    One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket. more
  • Nearly Half of Mobile Web Users Make Purchases
    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research. more
  • Make Better Sense of the Social Landscape: A Quick Reference
    You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want to accomplish, how you'll do it and how it will be measured. To build a solid social foundation, it helps to ... more
  • Display, Mobile Top Priorities for Marketers
    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo. more
  • Android Widens Smartphone Lead, Apple Up on Verizon iPhone
    Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
  • QR Codes Catching On With Smartphone Users
    QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to ... more
  • State of Media: TV Still Strong as Social Web, Smartphone Use Surges
    In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to Deloitte's annual survey on technology and media. Meanwhile, smartphone and social-networking use continues to increase. more
  • Three Tips for Maintaining a Solid Voice-of-the-Customer Program
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what that entails. In a recent article at ClickZ, Neil Mason describes the best way to implement a successful VoC program. According ... more
  • Small Business Marketing: Social, Search Fastest-Growing Channels
    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business. more
  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting
    by Gib Bassett
    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. more
  • Pew Profiles 'On-the-Go' Mobile Local News Consumers
    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew. more
  • 5 Questions (and Answers) About Social Location Marketing
    by Ann Handley
    The other day, my cousin (who teaches high school in New Hampshire) started following me on . I was surprised because ---while my cousin is nowhere near a Luddite---she also isnít steeped in the social media world. She doesn't suffer from what is known as Social Tool "ADOS" (Attention Deficit ... more
  • Harnessing the Mobile Web: Three Strategy Considerations
    Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy," the introduction notes. The key for businesses? Using the mobile ... more
  • Google Android Overtakes RIM, Apple
    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
  • Use Your Address to Get Noticed in Google Places
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, businesses can now promote themselves on Google Search and Maps, he notes. But have you ever wondered how you can rank ... more
  • Mobile Web Traffic to E-commerce Sites Surges 300%
    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor. more
  • Social Networking: Fastest-Growing Mobile Content Category
    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. more
  • Marketers Up Spending on Digital, Social in 2011
    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab. more
  • An Easy Way to Manage Multiple Social Media Accounts
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for yourself and a client—sometimes multiple clients—at the same time. But thumbs up! The super-helpful iPhone app MySocialMania doesn't just keep you ... more
  • Smartphone Use Surges 60%, Android Gains Ground
    Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended ... more
  • Android Dethrones Blackberry in Mobile Entertainment Content
    Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer. more
  • Web-based Email Use Declines as Mobile Soars
    More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a year earlier, according to comScore Media Metrix. Meanwhile, fewer visited Web-based email destinations during the period, and spent less time ... more
  • How to Get C-Suite Support for B2B Mobile Marketing
    "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, if you're a B2B marketer still trying to convince the C-suite that it's time to go more mobile, take heart. ... more

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