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Marketing Articles: Mobile

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  • Social Media Top US Mobile Content Category
    As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking the standout category, increasing 45.7% to nearly 64 million users, according to data from comScore MobileLens. more
  • Put Content in Unexpected Places: QR Shopping, Social Vending
    Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users are ever more accustomed to seeing codes wherever they may roam. Here's how Home Depot capitalizes on that new reality. When ... more
  • Mobile Display Ads Up 128% in Past Two Years
    The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads ... more
  • What You Need to Know About Lead-Nurturing Messages
    In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links and choices rather than improving the personalization, value and contagiousness of your email message is not the right answer," she ... more
  • Smartphones Preferred Over Computers for Web Access
    More than one-half of smartphone owners (55.9%) say they prefer using a smartphone to a computer when accessing the Internet, according to a new survey from Prosper Mobile Insights. Moreover, some 52.9% of smartphone owners say they use all of the functions of their smartphone, so much so that "it's ... more
  • Top Media Sites, Blogs, Reaching Mobile Consumers
    Led by large news organizations, the media industry is responding to the enormous market demand for mobile access: 84% of the top US media publications have developed a mobile website, a mobile app, or both, according to a study by 2ergo. more
  • Two-thirds of Enterprises to Deploy iPads, Tablets by 2012
    More than two-thirds of companies (68%) plan to formally deploy iPads or other tablet computers by 2012, with sales force automation applications, particularly cloud-based systems, a key driver of that adoption, according to a survey from Model Metrics. more
  • Mobile Email Viewing Up 80%, Highest Toward Weekend
    Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six months earlier, according to study by Return Path. Such mobile activity occurred steadily during the early part of the week, ... more
  • Five Twitter Sentiment-Tracking Tools for Any Budget
    If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, the same applies to the wilds of Twitter, equally full of volatile life. You need to arm yourself! And that ... more
  • Apple Tops Google as World's Most Valuable Brand
    Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year. more
  • Six Key Questions (and Answers!) About B2B Mobile Marketing
    by Christina "CK" Kerley
    Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences. more
  • Who Is Scanning QR Codes? Here's a Quick Update.
    We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can put these codes on just about any kind of item, and users can scan them with their phones to get ... more
  • Can Geolocation Apps Win Over Smartphone Users?
    Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, according to a survey from White Horse. more
  • 2011 Trends: Turning Data Into Action; Mobile; Social Marketing
    Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica. more
  • Three At-a-Glance Guides for Mastering Social Media
    Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful social marketing posters that you can either purchase—or maybe even download for free. Each is lively, colorful, and at-a-glance informative ... more
  • Verizon iPhone Boosts Apple's Ad Network Share
    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media. more
  • Mobile Presentation Views Surge 640% in 2011
    One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket. more
  • Nearly Half of Mobile Web Users Make Purchases
    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research. more
  • Make Better Sense of the Social Landscape: A Quick Reference
    You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want to accomplish, how you'll do it and how it will be measured. To build a solid social foundation, it helps to ... more
  • Display, Mobile Top Priorities for Marketers
    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo. more
  • Android Widens Smartphone Lead, Apple Up on Verizon iPhone
    Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
  • QR Codes Catching On With Smartphone Users
    QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to ... more
  • State of Media: TV Still Strong as Social Web, Smartphone Use Surges
    In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to Deloitte's annual survey on technology and media. Meanwhile, smartphone and social-networking use continues to increase. more
  • Three Tips for Maintaining a Solid Voice-of-the-Customer Program
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what that entails. In a recent article at ClickZ, Neil Mason describes the best way to implement a successful VoC program. According ... more
  • Small Business Marketing: Social, Search Fastest-Growing Channels
    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business. more

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