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Marketing Articles: Mobile

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  • Americans Watching TV With Mobile Phone in Hand
    Most cell phone owners in the US use their devices while watching TV, often to get more information about televised content: Some 52% of all adult cell phone owners and 76% of those age 18-34 incorporate mobile phones into their television watching experience, according to a report by Pew Research. more
  • The Facebook Toolkit You Just Can't Live Without
    Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a list of nine essential Facebook tools that'll help you get a grip on everyone's addiction of choice. Here are a ... more
  • Mobile Subscriptions to Surpass World Population by 2013
    As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world's inhabitants, according to a report by the World Bank. more
  • Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down
    As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased, according to the J.D. Power and Associates 2012 US Residential Pay-to-View Study. more
  • Five QR-Code Marketing Mistakes and How to Fix Them
    Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable. According to Wilkerson, there are five common mistakes being made by QR-code marketers that are turning ... more
  • Apple's Smartphone Subscriber Share 1 in 3; Google Android's, 1 in 2
    Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the comScore MobiLens service for the three-month period ended May 2012. more
  • Five Tips for Case-Study Videos That Get Results
    We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video plays a pivotal role in today's business success stories. So how do you make a crowd-pleaser video that gets real results? ... more
  • 7 in 10 Use Only Mobile for at Least One Web-Based Activity
    Mobile devices have a strong hold on today's consumers, so much so that some users are becoming totally mobile dependent, whether at home or on the go: Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device, according to a recent survey ... more
  • Make a Picture Worth a Thousand Conversions
    Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, as they possibly can. Against that daily data barrage, the use of imagery can pay off big, KISSmetrics tells us in ... more
  • 10 Reasons Why You Need a Mobile Site [Infographic]
    by Alex Matjanec
    With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford to ignore it. more
  • B2B Mobile Marketing: Mobile + B2B = BFF! [Video]
    by Christina "CK" Kerley
    Anytime-anywhere media provide B2Bs new ways to create, develop, and sustain ROI-rich relationships. Yet, the majority of B2Bs aren't using mobile to bolster their marketing. So, how can mobile be your B2B's BFF? more
  • Tracking Traffic From Pinterest: Three Measurements
    Pinterest serves more than 11.7 million US users monthly. But how do you know how many of them are checking out your Pins? While Pins and Repins of photos from your site are great in theory for generating traffic, how do you actually track those numbers? Jim Gianoglio shares four ways ... more
  • Top MBA Schools Taking to Social Media Channels
    Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing Research at the University of Massachusetts at Dartmouth. Moreover, 82% of the MBA schools surveyed plan to increase their investment ... more
  • Five Components of the Ideal Enterprise Sales App
    by Jim Steger
    Enterprise-grade mobile apps can equip sales teams with a set of high-impact selling tools. But not all apps are created equal. Learn the five essential elements of an effective sales app. more
  • Seven Mobile Marketing Best-Practices
    by Igor Faletski
    If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping the most benefit from mobile. more
  • Four Tips for Turning a Website Design Into a Brand Experience
    Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning website design pixels into a brand experience for users. Here are our favorite bits of advice from the article: Embody what you ... more
  • Four Tips for a Common-Sense Approach to Mobile Marketing
    by Jeff Hasen
    Want to enhance your mobile marketing efforts? Rather than undergoing dreaded technical training, apply a common-sense approach to mobile. Learn four practical tips from four marketers in the trenches of mobile marketing. more
  • Seven Effective Ways to Integrate Social, Local, and Mobile
    by Tom Shapiro
    Have your marketing efforts gone "SoLoMo" yet? Learn why combining your social, local, and mobile marketing efforts are critical in today's market—and how you can go "SoLoMo" in seven ways. more
  • Online Ad Spend Reaches Record $8.4B in 1Q12
    Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to a report by the Interactive Advertising Bureau (IAB) and PwC US. more
  • Tablet Market Reaches 'Critical Mass' in US
    In only two years since the release of Apple's iPad, tablets have reached critical mass in the US: One in four smartphone owners used a tablet during the three-month period ended April 2012, according to data from comScore. more
  • Mobile Marketing: Three Strategic Approaches to Success [Video]
    by Christina "CK" Kerley
    Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through which marketers should be viewing mobile. more
  • Do Mobile Users Pay Attention to Mobile Ads?
    Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile Insights. more
  • Driving Engagement With the New Facebook Ad Optimization Features
    Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing performance with those action-driven optimization capabilities. Now more than ever, she notes, "the challenge to create organic-feeling and genuine ads ... more
  • Four Tips for a Stronger Call to Action
    If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a sense of urgency? "When your audience is left with no direction and no ... more
  • Twitter Adoption Nudges Up, Daily Check-In Levels Double
    Some 15% of online adults in the US say they use Twitter, up from the 13% who said so a year earlier, according to a report by Pew Research. Only 8% of online adults check their Twitter feeds on an average day; however, that proportion is twice the 4% who ... more

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