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Marketing Articles: Mobile

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  • Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign
    by Igor Glubochansky
    Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign. more
  • Email Preferred Over Texting for Brand Offers, Promos
    Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor. Similarly, most business professionals prefer email over text messages when receiving promotional offers ... more
  • Three Key Changes to Facebook's Brand Timeline Pages
    In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things marketers must know about the new Pages. Here are three changes to note: Improved look and feel. Now, as with ... more
  • An Argument Against the Usefulness of QR Codes
    We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but connected to the Internet via their phones can combine the two in one seamless experience." We see QR Codes everywhere—but ... more
  • Five Apps to Build Facebook Fan Engagement
    Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to yourself and maximize that target's engagement? The Social Media Examiner has collected 10 great apps for building community on Facebook. ... more
  • 'Generation C' Is the New Gen Y: Connected and Social
    Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a ... more
  • Three Tips for a Memorable Smartphone App
    When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best customers? With great design, of course—and it doesn't hurt if you get there ahead of your competitors. "[O]ne of the ... more
  • Five Tips for Mobilizing LinkedIn Mobile for Social
    These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net from wherever they may be. So how do you maximize LinkedIn Mobile for your own social purposes? Here are five tips ... more
  • Brands Not Capturing the Benefits of Big Data Marketing
    Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York ... more
  • Senior Execs Consume Both Traditional and New Media
    Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels—such as online video, professional networking sites, ... more
  • Sweat-Free Ways to Check Your Social Pulse
    Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we've compiled a list of powerful and, in some cases, lesser-known "oldies but goodies." Take a minute to consider these social ... more
  • Market Research Spend Forecast to Rebound in 2012
    Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and businesses increase marketing budgets. more
  • Five Android Apps to Make Your B2B Sales Life Easier
    On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the Intuit Small Business blog, Brad Chacos touts the benefits of some "truly useful" business apps, including one of Intuit's. Among ... more
  • Four Ways to Use Mobile at Your Next Tradeshow Booth
    by Chad Udell
    At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention of attendees? You've got to effectively incorporate mobile. more
  • What Buyers Want in Apple's New iPad
    Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, according to a survey from InMobi. Among those 29%, more than one-half (54%) are first-time tablet buyers. more
  • How to Overcome the Social Shakes and Get Your Brand Out There
    It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot to be harvested in targeting the "social customer." So how do you go about social-farming strategically, instead of just doing ... more
  • Three iPad Apps to Help B2B Sales Teams on the Go
    The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find out which of the thousands are actually worth downloading," the SEC notes in a recent blog post. The most popular apps ... more
  • Gut Check: Are You Ready for Mobile Marketing?
    by Mike Romano
    Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return on investment. more
  • Key Mobile Marketing Stats and Trends for 2012
    The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore. more
  • Pin It to Win It: How to Boost Your Brand on Pinterest
    The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day inspirations and ideas! As other eager brides "Repin" their images, content spreads fast. Constance Aguilar of Abbi Public Relations compiled a ... more
  • Mobile Ad and Marketing Now the Fastest-Growing Media Sector
    Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data from PQ Media. more
  • Mobile, Digital Media Influence Online and In-Store Buying
    Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according to a survey conducted by Ipsos for Google, which explores consumers' shopping behaviors during the 2011 holiday season. more
  • Security Concerns Hampering Social Commerce
    More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas. more
  • How Two Brands Found Their Social Voice
    You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... more
  • 5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action
    by Jeff Hasen
    The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action? more

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