Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you. more

This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content. more

Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action. more

Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site. more

Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. more

It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction. more

You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not! more

Got content? There's no reason to deliver it through only one channel. You can reach more of your target market with a single message that spans across social networks. more

Ready to improve your presentation materials? It's time to save the world from boredom, one conference room at a time. more

Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more

What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask. more

Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI. more

Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?

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Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. more

Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper. more

This seminar will focus on those highly-visible short-term activities that are designed to generate sales NOW—not next week or next month, but right away. We'll look at a number of examples of these promotions and begin to understand which are most appropriate (and effective) for different kinds of businesses. more

You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale! more

When salespeople lack strong value propositions, they're unable to crack into corporate accounts, engage customers in business-oriented discussions, differentiate themselves from competitors and get prospective customers to make decisions to change. Strong value propositions are that important! more

Reporters have a 24/7 news cycle to fill. Without press releases from companies, reporters can’t possibly find enough content for all those stories. But nothing is more frustrating to a reporter on deadline than not being able to get vital information right away. That's where a press kit comes in ... more

You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?

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Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.

Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building. more

"Just give us some brochures." Prospects might say they want them. Sales forces request them all the time. But they’re expensive, time-consuming and worst of all, mostly ineffective. Too often they go in your prospect's "circular file." And your prospect remains outside your sales pipeline.

Fortunately, there’s a better way—many better ways, in fact. more

This seminar provides you with a detailed tutorial on the tools and templates you can use to make sure your company can compete on clarity and avoid parity in your value propositions. more

People listen when you speak their language about things they value. In MarComm, it’s our job to do that, one customer at a time; it's simple if you have two or three customers. It gets a bit tricky when you have a few thousand or more. more

Your results from attending this seminar? Less time in preparation, greater clarity of purpose, a strict focus on achieving desired actions and a substantially improved chance of achieving those actions. more