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The Android Ascendancy [Slide Show]

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121220-1 Intro

Here's a number that might surprise you: 75% of all smartphones use the Android—not Apple's iOS—operating system. And though your customers might still use iPhones and iPads in greater numbers, you can't ignore the astonishing gains in the mobile market by Google's Android OS. (This presentation from Mutual Mobile demonstrates just how far Android has come.)

121220-2 Android's checkered past is fading away

Android's checkered past is fading away

There's a reason for Android's delayed success: Earlier versions simply weren't up to iOS snuff.  Now in its third generation, however, Android has hit its stride with an improved user experience, polished apps, and appealing devices.

121220-3 Android is Facebook users' OS of choice

Android is Facebook users' OS of choice

Of particular note to international businesses: On a worldwide basis, more Facebook users now use Android smartphones: 189.7 million vs. 178.3 million.

121220-4 Android is the fastest-growing mobile OS

Android is the fastest-growing mobile OS

Android continues to chip away at Apple's shrinking global market share. And though this dominance is less profound in the United States, it still leads iOS in smartphone users: 51.9% vs. 34.3%.

121220-5 Android now threatens Apple's tablet dominance

Android now threatens Apple's tablet dominance

Tablet ownership among US adults doubled between 2011 and 2012. In that same period, Android's share of the tablet market more than tripled—from 15% to 48%. What will 2013 bring?

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Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

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  • by Stonehenge Thu Dec 20, 2012 via web

    Seems like a Shill for Android Devices...while I agree you need to take them into account as a marketer, there are major issues with the various versions and systems, etc. And unfortunately, Android just isn't as good as IOS, period - I can't tell you the number of people who started on IOS, went to Android, and couldn't wait to switch back to IOS after actually experiencing it. The other thing this conveniently skips over is the demographics - IOS users have the disposable income we as marketers covet, Android is the poor man's iPhone.

  • by Lonely Libertarian Thu Dec 20, 2012 via web

    The article is misleading and incomplete. Apple has never sought market share at the expense of margin. That has led to both higher quality products and a more profitable segment of tablet owners for developers. The NUMBER of tablets owned is not a reliable signal of the potential profitability of platform.

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