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Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices. more
This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer! more
Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. more
Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Age’s annual report on the nation’s top advertisers. more
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies. more
Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics. more
It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim ... more
The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID. more
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does. more
Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. more
By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. more
If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as selling hot chocolate at the ice rink. more
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape! more
This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them). more
Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback. more
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social! more
Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition. more
Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one. more
Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content. more
Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top! more
You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs. more
Google is the world's largest media company by revenue in 2015, according to a recent report from ZenithOptimedia. more
Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck tool that may help prevent gaffes—like carelessly publishing personal tweets on your business account. Skim to stay in check. more
Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all you need to know about emojis. Skim to stay in the loop. more![A Six-Step Guide to Programmatic Direct [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/1505-programmatic-buying-infographic-lg.jpg)
Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process. more
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