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![A Six-Step Guide to Programmatic Direct [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/1505-programmatic-buying-infographic-lg.jpg)
Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process. more
#SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the birth of emoji hashtags... and the secret to Buzzfeed's video success. Skim to stay socnet-savvy. more
Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans. more
Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum. more
How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help. more
Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories. more
Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience. more
Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea! more
All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web—finally! Skim to keep the tables turning. more
You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization. more
See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you can see what's streaming on Periscope, and which new Facebook app lets you make collaborative videos. more
Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia. more
Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the iceberg. Skim to stay ahead. more![The 20 Most Expensive Bing Ads Keywords [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/bing-ads-keywords-wordstream-infographic-lg.jpg)
Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related to the legal world, indicating how lucrative clients can be. more
SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's peer-to-peer payments, and what Twitter is up to. Skim to stay current. more
Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. more
See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social media content. Skim to keep in tune. more
Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner. more![Elements of a Successful Creative Pitch [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/elements-of-a-creative-pitch-infographic-lg.jpg)
You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation. more![Everything You Need to Know About Real-Time Bidding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/what-you-need-to-know-about-real-time-bidding-infographic-lg.jpg)
Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started. more
As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good... more
See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. more
Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. more
The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? more
Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day. more
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