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by Angela Natividad
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ...
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by Verónica Jarski
You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?
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by Verónica Jarski
Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
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by Angela Natividad
It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to tip the charts.
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by Kerry O'Shea Gorgone
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.
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by Verónica Jarski
Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
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by Ayaz Nanji
Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a recent survey conducted by LinkedIn.
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by Angela Natividad
What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point.
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by Verónica Jarski
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
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by Ayaz Nanji
How can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to click?
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by Angela Natividad
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).
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by Ayaz Nanji
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico.
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by Angela Natividad
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim ...
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by Verónica Jarski
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.
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by Verónica Jarski
What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.
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by Angela Natividad
Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!
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by Kerry O'Shea Gorgone
Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.
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by Angela Natividad
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the ...
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by Kerry O'Shea Gorgone
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
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by Ayaz Nanji
Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
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by Angela Natividad
Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.
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by Ayaz Nanji
American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau and GfK.
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by Angela Natividad
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ...
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by Kerry O'Shea Gorgone
MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer.
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by Angela Natividad
Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top!
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Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for ... more![Five Reasons Your Awesome Content Isn't Going Viral [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/why-your-content-isnt-going-viral-peek.jpg)
![Happy Third Birthday, Google+! Now What? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/happy-third-birthday-google-plus-peek.jpg)
![The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140625-podcast-ahava-leibtag-lg.jpg)
![Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketers-Mission-ROI-infographic-peek.jpg)
![The Science of B2B Online Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-science-of-b2b-online-marketing-infographic-circle-s-studio-peek.jpg)
Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil). more
Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim ... more![Content, Social, and Video in the Tech Purchase Process [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/it-decision-makers-and-content-marketing-infographic-peek.jpg)
![The Psychology of Sharing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/psychology of sharing-infographic-peek.jpg)
![MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140528-podcast-Matt-Grant-lg.jpeg)
This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the ... more![Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140521-podcast-michael-brito-lg.jpg)
This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce ... more![Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140507-podcast-Ann-Handley-lg.jpg)
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