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by Kerry O'Shea Gorgone
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
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by Angela Natividad
Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, you have to see the world from a GoPro on Superman's head.) Skim to fly high!
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by Verónica Jarski
As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create an app.
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by Angela Natividad
Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim for your social submersion!
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by Ayaz Nanji
Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
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by Ayaz Nanji
Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from Adobe and Econsultancy.
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by Angela Natividad
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away.
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by Verónica Jarski
The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
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by Angela Natividad
Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less!
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by Angela Natividad
Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
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by Ayaz Nanji
Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.
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by Angela Natividad
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience.
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by Verónica Jarski
Marketers can increase their content's chances of being spread far and wide by making sure it includes the six traits featured in the following infographic.
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by Angela Natividad
Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away.
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by Ayaz Nanji
Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology.
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by Verónica Jarski
Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
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by Angela Natividad
Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!
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by Angela Natividad
The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.
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by Ayaz Nanji
Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
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by Kerry O'Shea Gorgone
Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.
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by Ayaz Nanji
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
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by Verónica Jarski
What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.
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by Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ...
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by Ayaz Nanji
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
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by Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.
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![Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140326-podcast-marcus-nelson-lg.jpg)
![How to Create a Great Mobile App [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/how-to-create-a-great-mobile-app-infographic-peek.jpg)
![The Power of Video for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/140314-ddp-lg.jpg)
![What Will Content Marketing Look Like in 2014? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/content-marketing-in-2014-infographic-peek.jpg)
![The Six Insider Secrets of Contagious Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/contagious-content-peek.jpg)
![Tips for Working With Blogger Advocates [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Blogger-Advocate-Landscape-Infographic-SocialChorus-peek.jpg)
![Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140122-podcast-burt-herman-lg.jpg)
![The State of Social Media in 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/state-of-social-media-2013-peek.jpg)
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ... more
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies. more
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