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by Ayaz Nanji
Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting on behalf of Videology.
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by Verónica Jarski
Want to work with blogger advocates to spread the news about your brand? Here's what you need to know.
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by Angela Natividad
Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of business-facing social apps, and more. Skim to stay snackable!
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by Angela Natividad
The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague have in common, and get step-by-step tips on improving your crowdfunding strategy.
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by Ayaz Nanji
Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
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by Kerry O'Shea Gorgone
Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology has changed journalism, and what marketers can learn from the evolution of social.
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by Ayaz Nanji
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
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by Verónica Jarski
What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.
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by Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ...
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by Ayaz Nanji
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
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by Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.
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by Ayaz Nanji
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
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by Verónica Jarski
What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
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by Angela Natividad
It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.
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by Verónica Jarski
Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
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by Angela Natividad
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way ...
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by Angela Natividad
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social ...
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by Kerry O'Shea Gorgone
In his third book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk offers marketers strategies and tips to help them succeed on each social network and site, and he shares how offering value pays big dividends down the line, time and again.
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by Angela Natividad
Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind.
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by Angela Natividad
It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season.
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If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help!
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Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
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by Angela Natividad
It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from the first official Instagram ad, how to tell embeddable stories with Tweets, what color gets the most Instagram love, and ...
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by Ayaz Nanji
Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking emails (55%), according to a recent report by Ipsos.
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by Kerry O'Shea Gorgone
Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
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