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by Ayaz Nanji
B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
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by Angela Natividad
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops.
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by Kerry O'Shea Gorgone
Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.
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by Verónica Jarski
Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
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by Ayaz Nanji
What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
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by Verónica Jarski
Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
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by Angela Natividad
See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix.
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by Kerry O'Shea Gorgone
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
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by Angela Natividad
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story!
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by Kerry O'Shea Gorgone
Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent.
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by Sandra Stewart
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
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by Angela Natividad
The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is challenging Snapchat, and whether there’s life after the Like. Skim to stay attuned.
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by Kerry O'Shea Gorgone
Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's content strategy.
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by Angela Natividad
Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.
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by Kerry O'Shea Gorgone
MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh East conference in Orlando, Florida.
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by Verónica Jarski
Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
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by Ayaz Nanji
Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
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by Rebecca Toth
Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
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by Angela Natividad
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ...
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by Ayaz Nanji
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
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by Verónica Jarski
To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
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by Angela Natividad
Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading level most tweets are written in. Ready to jump in? Skim for stability.
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by Ayaz Nanji
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
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by Kerry O'Shea Gorgone
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
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by Ayaz Nanji
The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.
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Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. more![Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140820-podcast-horvath-lg-Chris-Walter-photo.jpg)
![Your Essential Guide to Brand Integration on YouTube [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/your-essential-guide-to-brand-integration-on-youtube-infographic-peek.jpg)
![Pinterest for E-Commerce [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/pinterest-e-commerce-infographic-peek.jpg)
![Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140813-podcast-Drew-lg.jpg)
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story! more![Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140806-podcast-CC-Chapman-lg.jpg)
![The Five Essential Elements of a Great Company Story [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/five-essentials-of-a-great-company-story-infographic-peek.jpg)
![Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140730-podcast-lieb-lg.jpg)
![Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140723-podcast-garst-latka-lg.JPG)
![A Well-Balanced Content Menu for Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-blogging-food-groups-a-wellbalanced-diet-of-content-infographic-peek.jpg)
![Create Compelling Marketing Videos That Educate and Entertain [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/life-of-video-infographic-peek.jpg)
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ... more
![The Art and Science of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Content-Art-and-Science-peek.jpg)
![Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140709-podcast-dan-roam-lg.jpg)
![The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080714-ddp-lg.jpg)
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