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The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content. more
The Email Strategies of 20 Top Retailers

by Ayaz Nanji

Content
Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance. more
#SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!

by Angela Natividad

Content
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that ... more
Online Video Trends: Mobile Viewership More Than Doubled YOY

by Ayaz Nanji

Content
Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala. more
#SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!

by Angela Natividad

Content
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... more
Media Viewing Grows Thanks to Digital Video, Even as TV Viewing Declines

by Ayaz Nanji

Content
Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen. more
The Driving Forces Behind 10 Years of Storytelling [Infographic]

by Peter Baron

Content
This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told. more
#SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!

Content
Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz! more
Blog and Social Media Usage by Fortune 500 Companies

by Ayaz Nanji

Content
Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research. more
2014 B2B Content Marketing Benchmarks

by Ayaz Nanji

Content
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. more
Pitching Content to Publications: Mistakes to Avoid and Best-Practices

by Ayaz Nanji

Content
How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes? more
#SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!

by Angela Natividad

Content
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top! more
#SocialSkim: Instagram's Spinoff, Facebook's Latest Ad Offering, the Feds and Twitter, More!

by Angela Natividad

Content
Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely than they used to. And Google drops authorship! Skim to take your savvy to the streets! more
Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. more
B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges

by Ayaz Nanji

Content
B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2. more
#SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!

by Angela Natividad

Content
Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. more
Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action. more
Your Essential Guide to Brand Integration on YouTube [Infographic]

by Verónica Jarski

Content
Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience. more
The Emotions That Make Images Go Viral

by Ayaz Nanji

Content
What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors? more
Pinterest for E-Commerce [Infographic]

by Verónica Jarski

Content
Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers. more
#SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...

by Angela Natividad

Content
See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix. more
Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice. more
#SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...

by Angela Natividad

Content
This week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and the social stars who are more important than celebrities. Skim for the inside story! more
Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent. more
The Five Essential Elements of a Great Company Story [Infographic]

by Sandra Stewart

Content
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative. more