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Sometimes, Less is MoreEmail Marketing
When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. ...
That's Definitely Worth the Price!Search Engine Marketing
You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
It's a Brand New Day!Email Marketing
If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes! A new year, with consumers anxious for a new start, is a great time ...
Go gif in a Jiffy!Email Marketing
"It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog ...
Don't Just Use It, USE It!Social Media
On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
Time to Polish That B2B StarB2B Marketing
It's a brand new year! Time to start fresh, set new goals—and write 52 dry-as-bones B2B blog posts. But wait. The words "B2B blog" don't have to strike dread in ...
Boost That ROI Right Now!Email Marketing
"The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right," reports Neil Anuskiewicz in an article at MarketingProfs. Before taking such ...
I Resolve to Treat You RightEmail Marketing
Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a ...
So Many Tweets, So Little TimeSocial Media
You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
Another Email? Great!Email Marketing
"In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
Start It Off With a Bang!Search Engine Marketing
As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
This Email Doth Protest Too MuchEmail Marketing
Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the ...
This Time, It's PersonalSmall Business
Everyone likes personalized attention, and it seems that a handwritten note might be worth the time it takes to write. A post at the Neuromarketing blog cites an interesting study ...
A Splash of Color for Your WhitepapersSmall Business
Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, ...
This is Only a TestEmail Marketing
"A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," ...
Hocus-Pocus, Keyword FocusSearch Engine Marketing
The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
Cool Cloaking Device!Search Engine Marketing
Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An ...
You Belong in Pictures, BabySocial Media
"In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
Why Don't You Click With Me?Email Marketing
Chances are good that fewer than 15 percent of your list clicked on at least one link in your last email. "Think about that," says Mark Brownlow in a post ...
I See You. I Want You.Search Engine Marketing
Just when you've mastered the whole key word concept, along comes—key pictures? Online retailer Amazon.com has released a free downloadable mobile application for the iPhone and iPod touch that enables ...
Nah, That's Not Just an Ad. Is It?Social Media
You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
Welcome Home!Email Marketing
"A good opt-in procedure lays the foundation for a strong email program," writes Loren McDonald in an article at MarketingProfs, "but a well-thought-out series of welcome emails will help turn ...
The Long GoodbyeEmail Marketing
"Contrary to popular belief among marketers," says a ReturnPath whitepaper, "an unsubscribe request is not necessarily the end of a customer relationship. By executing a well-thought-out, positive unsubscribe experience, a ...
Now, That's a Powerful Presence!Search Engine Marketing
A Web site has to accomplish two crucial things in its quest for success: to attract customers, and to hold their attention. To achieve both, optimum site design is critical. As ...
Are You Lazy in the Email Department?Small Business
The informality and low cost of email has changed the way we communicate—but not always for the better. In a post at her Marketing Interactions blog, Ardath Albee reminds us ...