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Marketing Quick Reads: Writing

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  • Key Steps in the Quest for Quality LinksSearch Engine Marketing
    "What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not ...
  • A Seven-Step Road Map for Your Content MarketingContent Marketing
    Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  • Three Ways to Make Your Content Search-FriendlySearch Engine Marketing
    In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  • Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
    "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  • Four Ways to Own the First SERPSearch Engine Marketing
    "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  • Create Content for Each Stage of the B2B Buying JourneyContent Marketing
    Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  • Five Tips for Attaining Editorial ExcellenceContent Marketing
    People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  • Quick Tricks for Dressing Up Your YouTube VideosSocial Media
    There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
  • The Importance of Quality Content to Search OptimizationSearch Engine Marketing
    "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
  • Four Vital Areas for On-Page SEOSearch Engine Marketing
    On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  • Three Tips for a Pitch-Perfect PitchSmall Business
    "Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
  • Why Spelling Matters for SEOSearch Engine Marketing
    "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
  • YouTube's Playbook for Producing Compelling VideosSocial Media
    YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
  • Three Caveats for Multicultural MarketingSmall Business
    "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
  • The Importance of Variety in Email CampaignsEmail Marketing
    Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
  • How to Evolve With the New Rules of SEOSearch Engine Marketing
    "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
  • Five Ways to Optimize Your BlogSearch Engine Marketing
    If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  • Your 12-Step Social Action PlanSocial Media
    Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  • Optimize for Bing: Four Key TipsSearch Engine Marketing
    Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  • How to Be a Successful Anti-EngagerSocial Media
    Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  • Three Rules for Ideation SuccessSmall Business
    How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  • How to Build Your Email List With a Sweepstakes CompetitionEmail Marketing
    "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  • The Secret to Shorter, More Effective MessagingSocial Media
    Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product ...
  • Four Mistakes of the SEO NoviceSearch Engine Marketing
    "As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
  • What Your Online Content Can Learn From Public SpeakingSearch Engine Marketing
    In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...

Results for Marketing Quick Reads » Writing: 1 - 25 of 577
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