Quick Reads: Writing

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Target With a Laser FocusEmail Marketing
To celebrate the 100th "Marketing and Sales Tip" at the B2B Lead Blog, Amy Hawthorne described the email marketing program used by ReachForce to drive lead generation. The key to ...
Think Small to Win BigSocial Media
It's time to think small in a world increasingly on the go. If you want to find and influence your audience these days, you need to reach them where they're ...
A Gentle Step into Web 2.0Marketing Inspiration
Navigating the world of Web 2.0 can be a daunting task, especially if you're just getting started. In a post at his blog, Sam Decker says he had planned to ...
Do More With LessEmail Marketing
While B2B email marketers are often lauded for meeting short-term sales goals, that acclaim rarely translates into adequate budgets for future campaigns. What's a poor emailer to do? Thankfully, Stephanie ...
Tag--You're It!Small Business
There are over 23,000 questions—and 154,000 answers—in our Know-How Exchange, and if you peruse the archive you'll start to see a recurring theme from small businesspeople: "I need a tagline." According ...
Time for a Makeover!B2B Marketing
Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what's the next logical step for a B2B company to take? Web site makeover! OK, ...
You've Got the Power!Email Marketing
No matter how sophisticated our society becomes, it seems we still can't resist vocabulary that appeals to our basic instincts. As a result, there are certain "power" words that can ...
Podcasting is Easier Than You ThinkSocial Media
Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your ...
For-Profit Tips for Non-Profit Email Email Marketing
According to Winston Bowden, some non-profits may not be using the Internet as effectively as their corporate cousins. What's missing? A good email marketing campaign. "Whether you're launching a membership ...
Time for Your Blog's CheckupSmall Business
The Company Blog Checkup—an interesting series at Mack Collier's Viral Garden blog—takes an objective look at various corporate blogs, highlighting the pros and outlining the cons. Each edition is packed ...
Looking Good, Fancy FaceCustomer Insight
OK, we're a shallow society. We admit it. Image does matter. And now, researchers are showing that even the typeface you choose for your ads can affect a consumer's experience and behavior. ...
Get Them All a-TwitterB2B Marketing
They email, they blog, they text, they chat. And now, they twitter. Yikes. Twitter.com offers a real-time service for "friends, family, and co-workers" to communicate what they're doing (in 140 ...
It's a Small World After AllSmall Business
When Disneyland first opened the It's a Small World ride in the mid-1960s, the catchy chorus of its theme song was largely metaphorical. No more. Advances in technology have made ...
This Ain't Your Dad's Corporate BlogB2B Marketing
Everybody's doing it, but you've held back. Frankly, you're afraid you just don't have enough to say to do a company blog. Congratulations! You've taken the first step toward forming ...
Yummy! I Can't Wait!Customer Insight
Consumers are notoriously impatient. They want everything and they want it now. But what if they are forced to—gasp!—wait in line? Or—shudder!—wait for delivery? Does delaying consumption negatively impact a ...
Baby Steps to Blogging SuperstardomSmall Business
In a recent post at his blog, Seth Godin explains how you can use a blogger's sensibility to improve your other writing—from ad copy to thank-you notes. But the post also ...
The SEO RapperMarketing Inspiration
When we heard a YouTube channel about online marketing was getting tens of thousands of hits, we had to take a look. And so should you. Its host Charles Lewis ...
Release Me (Please!)Marketing Inspiration
A few years ago, Tom Foremski wrote a blog post with the superb title "Die! Press Release! Die! Die! Die!" "Press releases are nearly useless," he said, citing an enormous ...
A Case of GeniusSmall Business
"Case Studies are the marketing version of Aesop's Fables," says Drew McLellan. "Stories told to make a point or teach a lesson that demonstrates the value of your product or ...
How Well Does Your Copy Flow?Small Business
When writing copy for a brochure, press release or advertisement, you spend lots of time choosing the right words to convey your message. But Kelly Robbins of The Copywriting Institute ...
Invite. Engage. Inoculate.Marketing Inspiration
In a post at his blog, Scott Monty highlights this video, in which the Wall Street Journal's Carol Hymowitz interviews Nathan Bennett, a professor of management at the Georgia Institute ...
Careful, Smarty MouthCustomer Insight
Can a slogan be too clever? Maybe, maybe not. Puns and plays on words with multiple meanings frequently appear in advertisements: "The Clear Alternative" for a mobile phone company; "Don't ...
Everything in ModerationSmall Business
In a classic post at his How to Change the World blog, Guy Kawasaki offers a succinct primer on how to be a great moderator. So should you find yourself ...
Is Your Newsletter a Must-Read?Small Business
In a Web 2.0 world of blogs, podcasts and social networks, the humble newsletter might lack sex appeal. And while the notion of a newsletter might not be overtly enticing, ...
Look at me. Now CLICK.Email Marketing
Hey, the best offer in the world won't get results if no one looks at it. So Bronto's Kimberly Snyder recommends four steps to make your email message an irresistible call ...