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Marketing Quick Reads: Writing

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  • What to Do Before SEOSearch Engine Marketing
    "How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
  • Three Tips for Creating Credible Online ContentSearch Engine Marketing
    "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  • Social Skills for Content Officers: Four Basic RequirementsSocial Media
    You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  • An Easy Way to Generate In-House Copy From Non-WritersSearch Engine Marketing
    A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  • Turn Your Data Into Infographics: Five Cool ToolsSocial Media
    One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  • Five Tips for Writing Content That Keeps Pace With B2B SearchesB2B Marketing
    "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
  • Three Reasons an SEO Should Learn Programming LanguagesSearch Engine Marketing
    In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  • What You Need to Know About Lead-Nurturing MessagesEmail Marketing
    In a post at Marketing Interactions, Ardath Albee recalls a B2B client who thought her proposed lead-nurturing messages might be too brief. Albee begged to differ. "[I]nundating prospects with more links ...
  • Four Steps to Becoming a Social BusinessSocial Media
    Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  • When Expensive Marketing Collateral Is a Waste of MoneyB2B Marketing
    In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
  • How and When to 'Reply All'Small Business
    The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
  • Two Key Rules for B2B SEOSearch Engine Marketing
    "White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
  • How to Search-Optimize Your Press ReleaseSearch Engine Marketing
    Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
  • Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
    Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  • SEO and Comment Spam: A Cautionary TaleSearch Engine Marketing
    If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  • Three Steps to Getting B2B Client EndorsementsB2B Marketing
    There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  • Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
    Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
  • Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
    Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  • Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine Marketing
    You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  • Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  • Three In-House Initiatives to Improve B2B Content MarketingB2B Marketing
    "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  • How to Fight Offline Decisions That Can Hurt SEO StrategiesSearch Engine Marketing
    Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  • Three Tips for Effective Email PersonalizationEmail Marketing
    When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  • Three Crucial Questions to Ask an SEO CopywriterSearch Engine Marketing
    When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
  • When Wrong Grammar Is RightSmall Business
    If you say "this is she" rather than "this is her," or "it must have been they" rather than "it must have been them," your high school English teacher would ...

Results for Marketing Quick Reads » Writing: 26 - 50 of 576
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