Quick Reads: Writing

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Cool Open-Rate StatsEmail Marketing
Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
For Members Only. Period.B2B Marketing
According to a recent article by Bill McCloskey, "The real secret to email marketing has nothing to do with deliverability, rendering, or any number of other technical issues we discuss ...
Just Send Me the Dry Red OnesEmail Marketing
Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
Get in the Hot SeatEmail Marketing
It happens all the time. We get so caught up in routines and deadlines that we charge forward, never pausing for an analytical look at why we do the things ...
Design for (Mobile) LivingEmail Marketing
"[Your subscribers] are reading e-mail on mobile devices more frequently than ever," says Winston Bowden in an article at MarketingProfs. "[And] there are some specific issues to consider." At a ...
Is Live Streaming Going Mainstream?Social Media
Do you have a live Internet video channel in your future? You may scratch your head wondering how such a Web presence might improve your business. But, even though it's not ...
The Ties That BindCustomer Insight
Of course we want customers to like our brand. But recent research suggests that an even more important driver of brand equity is brand attachment. Brand attachment represents the emotional ...
Red-Hot WhitepapersSmall Business
If you're writing a whitepaper—or plan to include one in your marketing strategy—you should check out a Pro article at MarketingProfs.com in which Steve Hoffman provides an in-depth list of ...
Time to Step Up Your Blogging Marketing Inspiration
Plenty of marketing bloggers give blogging advice. Few of their posts, though, approach the comprehensive nature of a recent entry from Chris Brogan. Entitled "50 Ways to Take Your Blog ...
Copywriters: Big Brother Is Watching Small Business
When you hear the name George Orwell, you probably think of books like 1984 and Animal Farm. But the philosopher-author also penned a 1946 essay called "Politics and the English ...
On-the-Fly CreativityMarketing Inspiration
You spend most of your day trying to be creative, but do you ever stop to ask yourself what creativity is? With a white board, a few markers and a ...
Make Your Viral Dreams Come TrueSmall Business
As it becomes easier than ever to produce and distribute online videos, you probably see how the medium can serve as a key marketing tool. And in a guest post ...
All in the ExecutionSmall Business
The success of videos posted at your Web site or YouTube depends in no small part on the quality of execution, and those made in-house are most vulnerable to amateurish ...
How to Avoid Stumbling on StumbleUponSmall Business
In a Web 2.0 world packed with online voting/referral tools like Digg and Sphinn, DJ Francis of the Online Marketer Blog has decided that there's one he likes best: StumbleUpon. ...
When the Big Boss Blogs ...B2B Marketing
Is this the beginning of the end for the CEO blog as client outreach? A report by Forrester Research seems to think so, according to a recent article by Christine ...
The Big ThreeMarketing Inspiration
This October, MarketingProfs is hosting the Digital Marketing Mixer in Scottsdale, Arizona, where a stellar line-up of experts will address the Big Three of online marketing: Email, Search and Social ...
Talk to Me—LessB2B Marketing
Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
We're Short on Euphemism TodayMarketing Inspiration
We live in an age of euphemism. A used car isn't "used," it's "pre-owned"; we're sold "bathroom tissue," not "toilet paper"; and no marketer in her right mind would dream ...
Would Your Blog Get an A?Marketing Inspiration
For nearly a year and a half, Mack Collier has produced a series he calls the Company Blog Checkup. "Originally," he says, "I looked at each blog's content, how they ...
Springtime for TwitterMarketing Inspiration
Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
Through with Buzz(words)Small Business
In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
Dumb It Up, PeopleMarketing Inspiration
You've just used the restroom at Disneyland, and are approaching the sinks when you have a slight moment of anxiety. What exactly are you supposed to do with the faucet ...
Surf the Huge Blue Wave of Web-Design SuccessSmall Business
Any teacher can tell you that students have three basic learning channels: auditory (written and spoken words); visual (pictures and graphics); and kinesthetic (hands-on activities). If you had to choose ...
Put Your Words to WorkSmall Business
Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do ...
Suck on ThisMarketing Inspiration
"So I'm flipping through Entertainment Weekly and I come to an ad for some kind of beverage that waylays me with the headline 'SUCK ON THIS,'" writes Julia Rubiner in ...