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Marketing Quick Reads: Writing

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  • Want Spam With That Spam?Email Marketing
    A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
  • Enjoy Some Good Holiday CheeseSocial Media
    As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  • D0n't Do T.hisEmail Marketing
    If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  • I Prefer a Smooth BlendSearch Engine Marketing
    To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  • Mind the Big Three Be'sMobile Marketing
    Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  • The Ho-Ho Heat Is OnEmail Marketing
    "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  • Teaching an Old Brand New TricksSocial Media
    Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
  • Here Today, Bored TomorrowEmail Marketing
    You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  • Good Design Doesn't Just HappenSearch Engine Marketing
    Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  • What Would We Do Without You?Mobile Marketing
    You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
  • Does This Look Like Spam to You?Email Marketing
    "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  • Cheer-in the Holidays!Email Marketing
    "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  • Prepare to Face a Brave New WorldMarketing in a Downturn
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  • From the Mouths of BabesMarketing Inspiration
    "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
  • Just Show Me What You WantEmail Marketing
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
  • They Like Us! They Really Like Us!Social Media
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  • Would You Like a Tattoo With That?Marketing in a Downturn
    "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  • Make This List, and Check It TwiceSearch Engine Marketing
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
  • Try an Event-Driven EmailEmail Marketing
    In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
  • You Can't Not Hire MeMarketing Inspiration
    Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  • Death by Email: A Quick How-toEmail Marketing
    There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
  • STAMP Out the Ad NoiseSocial Media
    Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  • What I'm Trying to Say Is…Small Business
    "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  • Expand Your Local HorizonsSearch Engine Marketing
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  • Anecdotally SpeakingEmail Marketing
    Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...

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