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Four Commandments of SEOSearch Engine Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
Four Ideas for Finding More Time to Create ContentContent Marketing
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We ...
Is 'Free' Still a Dirty Word?Email Marketing
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
Seven Steps for Creating a Great InfographicSmall Business
Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
Get the Biggest Bang for Your BlogSocial Media
Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
How to Channel Your Inner Journalist to Create ContentContent Marketing
Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
Five Critical Elements in a Successful PPC CampaignSearch Engine Marketing
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
B2B Blogging: Three Steps to Getting NoticedB2B Marketing
We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
How to Get the Popular Kids to Share Your ContentContent Marketing
You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
Should You Optimize for Bing and Yahoo?Search Engine Marketing
It's no secret that Google controls the vast majority of online searches. Your company obviously optimizes your Web pages for peak Google performance. But there's a catch: Not everyone searches on ...
Five Storytelling Tips to Capture (and Keep) Your Audience Content Marketing
Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
Six Story Elements to Help You Make Your CaseContent Marketing
To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
Google's Top SEO Tips for StartupsSearch Engine Marketing
As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
The Case for Short and SweetEmail Marketing
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
What Skydiving Can Teach You About Content Marketing Content Marketing
How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
How to Put Some Oomph Back in Your Email CampaignsEmail Marketing
When everything's going well, it's easy to find yourself in an email-marketing rut. Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
Four Ways to Take Control of Your Copywriting ProcessEmail Marketing
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
How to Keep Your Content Marketing Shelves StockedContent Marketing
Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
Four Tips for a Terrific HeadlineEmail Marketing
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
The Facebook Toolkit You Just Can't Live WithoutSocial Media
Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
Three Ways to Keep Your Search Rankings HealthySearch Engine Marketing
As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
How to Boost Your Blog's ReadershipContent Marketing
Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
Three Tips for High-ROI Calls to ActionEmail Marketing
Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
Four Ways to Increase Clicks With a P.S.Email Marketing
How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your ...
Four Tips for a Stronger Call to ActionEmail Marketing
If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...