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Here's a Reality Check for YouEmail Marketing
"I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, ...
Tech Web Copy: Easy Does ItHigh-Tech Mktg & Sales
Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
Make Them Want to Talk About YouB2B Marketing
"If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in ...
It's a Tip, Not a CommandmentEmail Marketing
Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
I Won't Burn This Log!Search Engine Marketing
Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
I Got an 'A' on This Test!Email Marketing
Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. ...
You Never Get a Second ChanceB2B Marketing
"Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction ...
Bored to DeathSmall Business
If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
This Is Our List of DemandsB2B Marketing
"I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
They Say Everybody Has OneSocial Media
Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
Getting to Know You, You, You, YouSocial Media
A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 ...
Good, Good, Good, Good VibrationsSearch Engine Marketing
Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
Charm 'em Like Rhett and ScarlettSocial Media
Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even. Frustrated ...
I've Got Your BackMarketing in a Downturn
"I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
The Next Big Thing Is Already HereEmail Marketing
"In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next ...
Five Risks to Take in '10Search Engine Marketing
In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
Move Over, Night RiderMobile Marketing
We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
Cover the Spectrum With WhitepapersLead Generation
"Since white papers are among the most popular pieces of content for [many] buyers," notes Cheryl Goldberg at the High Tech Communicator blog, "you'll want to create a lot of ...
Stay Trendilicious!Social Media
Looking to make your brand trendier? Get a load of Trendistic, a clear and simple way to watch the ebb and flow of buzz on Twitter. A visit to the Trendistic homepage ...
Mix It Up, BabyEmail Marketing
In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
National LampoonSmall Business
Are you on pins and needles waiting for satirists to create YouTube videos that mock your earnest marketing efforts? Probably not. But in a post at his blog, Seth Godin ...
You Can Climb This PyramidSearch Engine Marketing
Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
When Pizza Turns a New LeafSocial Media
It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
I Chat for a Good CauseMarketing in a Downturn
The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
First of All, Don't SuckMarketing Analytics
"[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...