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Marketing Quick Reads: Writing

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  • Hit Me Baby One More TimeEmail Marketing
    While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
  • Seek and Ye Shall Find Our EventSearch Engine Marketing
    When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  • No! No! I Didn't Mean That!Email Marketing
    There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
  • I Totally Made That UpMarketing Inspiration
    If you hear some slang you don't recognize, you can always visit the Urban Dictionary, where users provide, and vote on, correct definitions. Now, Addictionary is putting a playful spin ...
  • Watch Your Finger on That TriggerEmail Marketing
    "Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
  • You Too Can Tweet, Part IISocial Media
    In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  • I'm the CEO, Dammit. Read My Blog!Small Business
    If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: ...
  • The New Paper-or-PlasticEmail Marketing
    "OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … ...
  • Keep It Simple, Smarty PantsSmall Business
    "When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
  • Tag, You're It!Search Engine Marketing
    When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
  • Cool It, Speed Racer!Email Marketing
    "I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel ...
  • Glad You Could Join Us!Email Marketing
    Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  • You Too Can Tweet, Part ISocial Media
    Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  • The Easy Way to Slice and DiceEmail Marketing
    Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  • Up, Up, and Away!Search Engine Marketing
    We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
  • Why Can't We Still Be Friends?Email Marketing
    In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  • Great. More Spam Jargon.Email Marketing
    When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  • Textbook Text MarketingSocial Media
    As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  • This Space For RentEmail Marketing
    Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  • Y U Trippin'? Small Business
    There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  • Words, Words, and More WordsSearch Engine Marketing
    A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
  • Don't Make This Harder Than It IsEmail Marketing
    "I am still unsubscribing from lots of emails in an email account that I no longer wish to use," writes Tamara Gielen in a post at BeRelevant!  "While doing so, I've ...
  • Behold the Golden ChannelEmail Marketing
    If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
  • When the Crowd AttacksSocial Media
    On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  • Tell Me More, Tell Me MoreEmail Marketing
    Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...

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