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Marketing Quick Reads: Writing

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  • Now, That's a Tiny Window!Search Engine Marketing
    In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
  • Sure, I'll Come Fly With You!Email Marketing
    It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
  • You're Driving Me Crazy!Email Marketing
    Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, ...
  • It Really Is All in the MindSocial Media
    Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  • Long Live the KingEmail Marketing
    As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical ...
  • Dare to Go Viral, Part TwoSocial Media
    Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  • Hey, Pop! We Can Do This!Email Marketing
    According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data ...
  • Have Your Cake and Eat It, TooSearch Engine Marketing
    Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
  • That Bounce Ain't So SoftEmail Marketing
    "Most email marketers do not view soft bounces as being a major cause for concern," says Dela Quist in the UK DMA Email Marketing Council newsletter, "so rarely, if ever, ...
  • Don't Look PhishyEmail Marketing
    You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
  • Dare to Go Viral, Part OneSocial Media
    There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  • That's Too Fwd:Email Marketing
    When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  • Enough Is More Than EnoughSmall Business
    You've just read the first draft of a press release and you can already see where you want to make a few edits. The lede needs more punch. Your audience ...
  • Write? Right!Search Engine Marketing
    How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  • Just Call It the YouHouseSocial Media
    Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  • Get Those Happy Customers Yakkin'Small Business
    "[M]any companies hesitate to launch customer case studies because they worry about imposing on their best customers," say Barbara Bix and Olga Taylor in an article at MarketingProfs. "To their ...
  • Some Extremely Bad WordsSmall Business
    In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  • This Press Release Is Off the RecordMarketing Inspiration
    Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  • A Tale of Two EmailsEmail Marketing
    In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
  • Love the MIMEEmail Marketing
    In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
  • Take a Page from RedbookSmall Business
    In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  • Mobile Marketing Mavens, Oh My!Social Media
    Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  • Know How to Hold 'EmEmail Marketing
    "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  • You Oughta Be in PodcastsSmall Business
    Gary Vaynerchuk is a podcast natural—the affable, energetic wine aficionado has become an Internet superstar by producing entertaining reviews for his Wine Library series. "Because they give relevant information, the ...
  • Too Much of a Good ThingSearch Engine Marketing
    A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...

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