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by Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...
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by Christian Neri
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...
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by Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!
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by Laura Forer
We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.
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by Laura Forer
SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.
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by Christian Neri
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...
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by Christian Neri
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results...
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by Christian Neri
Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend.
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by Christian Neri
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes.
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by Ayaz Nanji
Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.
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by Christian Neri
This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; Pinterest quits social networking; much more!
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by Christian Neri
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!
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by Laura Forer
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.
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by Christian Neri
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more!
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by Ayaz Nanji
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.
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by Christian Neri
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!
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by Ayaz Nanji
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.
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by Christian Neri
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!
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by Christian Neri
This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more!
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by Christian Neri
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more!
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by Christian Neri
This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more...
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by Laura Forer
A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers.
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by Kerry O'Shea Gorgone
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.
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by Ayaz Nanji
Smaller mobile advertisements that appear embedded in the context of apps spark more engagement, visual attention, and action-taking than do larger interstitial mobile ads, according to research from MediaBrix, TrueImpact, and Neurons Inc.
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by Christian Neri
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more...
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![How Content Reaches a Constantly Connected Audience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170601-infographic-lg.jpg)
![Seven Tested Ways Texting Can Help Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170531-infographic-lg.jpg)
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... more
![Top 10 Features of Mobile Apps for Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170421-infographic-lg.jpg)
![Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170310-infographic-lg.jpg)
![Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170308-podcast-ben-kaplan-lg.jpg)
![Neurometric Study: The Effectiveness of Embedded vs. Interstitial Mobile Ads [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/080317-ddp-lg.jpg)
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