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by Angela Natividad
Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.
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by Ayaz Nanji
Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
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by Ayaz Nanji
What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results?
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by Angela Natividad
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing!
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by Kerry O'Shea Gorgone
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
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by Angela Natividad
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!
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by Ayaz Nanji
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
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by Angela Natividad
Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!
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by Verónica Jarski
Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
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by Angela Natividad
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service.
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by Angela Natividad
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy.
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by Angela Natividad
Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top!
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by Ayaz Nanji
Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to a recent report from the Pew Research Center.
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by Angela Natividad
Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing strategy. Skim to keep in step.
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by Ayaz Nanji
China is the biggest e-commerce market in the world, with an expected $562.7 billion in online sales this year, according to a recent report from Remarkety.
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by Ayaz Nanji
Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.
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by Angela Natividad
TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.
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by Angela Natividad
Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).
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by Angela Natividad
Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.
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by Ayaz Nanji
Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me.
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by Ayaz Nanji
Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent reports from Gigya.
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by Angela Natividad
Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Skim for the social skinny!
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by Ayaz Nanji
Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.
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by Angela Natividad
Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on stolen jokes? Skim to stay in step.
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by Ayaz Nanji
Some 280 million people worldwide are "mobile addicts" who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from Yahoo.
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