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by Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
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by Angela Natividad
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer.
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by Verónica Jarski
Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.
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by Angela Natividad
Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
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by Verónica Jarski
Just as you would mindfully prepare a Thanksgiving meal for your family and guests, you should put time and thought in creating content to nurture and satisfy your audience.
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by Ayaz Nanji
One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Angela Natividad
How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big screen? Skim for the answers to these burning social questions!
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by Ayaz Nanji
How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
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by Verónica Jarski
What does the next year hold for B2B content marketing?
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by Angela Natividad
Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score.
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by Verónica Jarski
Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
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by Ayaz Nanji
Photos featuring friends, families, couples, co-workers, and communities happily spending time together are the most popular holiday/celebration image type with marketers, according to a recent report from Corbis.
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by Angela Natividad
Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the best times for your audience. Skim to stay in social shape!
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by Kerry O'Shea Gorgone
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
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by Angela Natividad
Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
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by Ayaz Nanji
Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
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by Vahe Habeshian
B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
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by Angela Natividad
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ...
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by Ayaz Nanji
Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.
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by Verónica Jarski
Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
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by Ayaz Nanji
Only a few publishers have mastered the art of consistently getting their content shared on social networks, according to a report from Fractl and Buzzsumo.
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by Angela Natividad
What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your ...
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by Vahe Habeshian
Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study issued by MarketingProfs and the Content Marketing Institute.
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![The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/161214-ddp-lg.jpg)
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer. more![How to Choose the Right (and Legal) Images for Your Blog Post [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/choosing-blog-post-images_peek.jpg)
![How to Prepare Your Content Cornucopia [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/content-cornucopia-peek.jpg)
![How Identity Influences Online Content Sharing [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/251114-ddp-lg.jpg)
![How to Fuel Your Sales Engine With Social Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Fueling-Your-Sales-Engine-with-Social-Content-peek.jpg)
![The Content Habits of B2B Enterprise Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/011114-ddp-lg.jpg)
![B2B Content Marketing Trends for 2015 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/b2b-content-marketing-trends-2015-peek.jpg)
![The Dark Side of Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-dark-side-of-content-marketing-peek.jpg)
![Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141022-podcast-tamsen-webster-lg.jpg)
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ... more
![Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/double-your-pinterest-followers-peek.jpg)
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