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![The Critical Risks That Threaten the World [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220224-infographic-lg.jpg)
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders. more
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why. more
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from Considered Content. more![Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220222-infographic-lg.jpg)
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them. more
PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them. more
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent. more
You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type. more
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. more
How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence. more
Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct. more
Everything's gone remote! But that doesn't mean friendly competition with your coworkers has cooled. Here are four ways to take on the challenges of remote selling and emerge triumphant. more
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog. more
In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them. more
Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the next few years, according to recent research from RSW/US. more
Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video. more
Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article. more![Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220201-infographic-lg.jpg)
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, week, and month. more
So much new marketing technology, so little time. How do you choose? This article provides an argument for why geofencing is worth your investment. more
Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash. more
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent research from 93x. more
Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects. more
Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how. more
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. more
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice. more![10 Content Marketing Trends to Watch in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220118-infographic-lg.jpg)
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. more
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