Marketing Articles: Mobile

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#SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo Changes

by Angela Natividad

Mobile
It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you. more
Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized

by Ayaz Nanji

Mobile
Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent report by The Search Agency. more
How to Do Responsive Web Design Right [Infographic]

by Verónica Jarski

Mobile
If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are... more
Five Tips to Increase Your Email Click-Through Rates

by Michael Linthorst

Mobile
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email. more
Five B2B Marketing Trends to Watch

by Russ Fradin

Mobile
Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success. more
Consumers Open to (Some) Mobile Interactions With (Some) Brands

by Ayaz Nanji

Mobile
Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox. more
What You Can Learn From the Best iOS 7 Apps (So Far)

by Conrad Stoll

Mobile
Everyone has an opinion on the newest iOS, the biggest design change since its inception. As the dust settles, we're looking at some of the best apps that were released alongside it and how you can look to them to take advantage of iOS 7's features. more
A Guide to Using Social Media at Tradeshows

by David Llewellyn

Mobile
Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience. more
Five Steps to Highly Effective Social-Mobile Campaigns

by Andy Lombard

Mobile
As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen? more
How People Search Online [Infographic]

by Verónica Jarski

Mobile
Find out what kind of information online search users seek and whether the search results they're served are truly helpful. more
What Is Primetime for Mobile Video Viewing?

by Ayaz Nanji

Mobile
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul. more
Five Development Tips to Help Your Mobile App Stand Out From the Crowd

by Anton Faulconbridge

Mobile
This year, the number of people browsing the Web from mobile phones is expected to surpass the number using laptops, tablets, and desktop computers combined. App use has similarly exploded. So how can you make your app stand out from the crowd? more
#SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video King

by Angela Natividad

Mobile
This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video. more
How Consumers Reacted Online to Apple's New iPhones and iOS

by Ayaz Nanji

Mobile
Most consumers online greeted Apple's announcement of its two new phones (iPhone 5S, 5C) and new iOS (iOS 7) positively, according to a recent analysis by NetBase. more
Mobile Minute [Video]: What the New iPhones Mean for Your Apps

by Kevin Harwood

Mobile
An iOS expert talks about what cheaper phones and faster chips mean for your apps. more
Seven Do's and Don'ts of Mobile App Marketing [Infographic]

by Verónica Jarski

Mobile
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it. more
Mobile Minute [Video]: How to Get Your Apps Ready for iOS7

by Rene Cacheaux

Mobile
Apple's ushering in a design overhaul, and it's expected to get adopted fast. What should marketers know about iOS 7? Here are the basics. more
11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging Campaigns

by R.J. Talyor

Mobile
Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS. more
#SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, More

by Angela Natividad

Mobile
See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social TV buy, a GIF-based horror saga, and news on Facebook's shared photo albums (among other handy-dandies). Skim for the skinny ... more
Design Emails With a Mobile Mindset: Five Tips

by Celine Neulat

Mobile
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen. more
Mobile Email Benchmarks and Trends by Industry

by Ayaz Nanji

Mobile
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive. more
Responsive Web Design: The Next Great Hope or All Hype? [Infographic]

by Verónica Jarski

Mobile
Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons. more
Mobile Minute [Video]: How Wearable Tech Is Forever Changing Healthcare

by Diego Larrea-Puemape

Mobile
At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare. more
The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

by Verónica Jarski

Mobile
Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more. more
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

by Angela Natividad

Mobile
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ... more