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by Russ Fradin
Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
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by Ayaz Nanji
Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
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by Conrad Stoll
Everyone has an opinion on the newest iOS, the biggest design change since its inception. As the dust settles, we're looking at some of the best apps that were released alongside it and how you can look to them to take advantage of iOS 7's features.
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by David Llewellyn
Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
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by Andy Lombard
As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen?
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by Verónica Jarski
Find out what kind of information online search users seek and whether the search results they're served are truly helpful.
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by Ayaz Nanji
Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.
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by Anton Faulconbridge
This year, the number of people browsing the Web from mobile phones is expected to surpass the number using laptops, tablets, and desktop computers combined. App use has similarly exploded. So how can you make your app stand out from the crowd?
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by Angela Natividad
This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted on 9/11, and who's just been crowned king of viral video.
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by Ayaz Nanji
Most consumers online greeted Apple's announcement of its two new phones (iPhone 5S, 5C) and new iOS (iOS 7) positively, according to a recent analysis by NetBase.
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by Kevin Harwood
An iOS expert talks about what cheaper phones and faster chips mean for your apps.
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by Verónica Jarski
The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.
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by Rene Cacheaux
Apple's ushering in a design overhaul, and it's expected to get adopted fast. What should marketers know about iOS 7? Here are the basics.
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by R.J. Talyor
Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS.
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by Angela Natividad
See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social TV buy, a GIF-based horror saga, and news on Facebook's shared photo albums (among other handy-dandies). Skim for the skinny ...
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by Celine Neulat
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.
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by Ayaz Nanji
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive.
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by Verónica Jarski
Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.
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by Diego Larrea-Puemape
At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare.
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by Verónica Jarski
Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more.
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by Angela Natividad
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ...
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by Zach Redler
With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend.
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by Angela Natividad
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out!
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by Kathryn Legendre
Google recently announced Chromecast, a $35 device that shakes up mobile TV—and TV in general. Will Google finally own the living room?
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Your life is increasingly mobile. And to support your mobile lifestyle, MarketingProfs is giving away an iPad Mini to one lucky MarketingProfs member.
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