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by Joe Gillespie
Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want to interact with the story, not just be exposed to it.
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by Steffan Berelowitz
Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens.
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by Ayaz Nanji
Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge.
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by Christina "CK" Kerley
We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands but also transform the core brands themselves.
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by Gregory Kennedy
Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
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by Ayaz Nanji
Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail.
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by Verónica Jarski
To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
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by Ryan Golden
Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are asking, "Is it worth adding to my plate?"
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by Verónica Jarski
Follow the hashtag's rise from little-known keypad symbol to social media must-have... Check out this infographic from Offerpop.
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by Ayaz Nanji
Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
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by Verónica Jarski
Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
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by Ayaz Nanji
Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just two years ago, according to a recent report by Common Sense Media.
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by Kane Russell
Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
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by Angela Natividad
Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas!
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by Scott Forshay
Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
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by Asi Erenberg
A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
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by Verónica Jarski
Is your business friendly toward women? Here are 10 reasons why it should be.
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by Angela Natividad
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ...
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by Jed Singer
How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns.
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by Verónica Jarski
Write SMS messages that rock by following the tips in this Text Marketer infographic.
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by Diego Larrea-Puemape
It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else does it have to do to keep users and brands happy?
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by Angela Natividad
It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you.
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by Ayaz Nanji
Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent report by The Search Agency.
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by Verónica Jarski
If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...
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by Michael Linthorst
Email marketing is the perfect tool to grow your website traffic or boost your Web shop's conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email.
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![How to Increase Email Marketing Conversions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Intelligent-Email-Marketing-That-Drives-Conversions-infographic-peek.jpg)
![The History of Hashtags [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/History-of-Hashtags-Infographic-peek.jpg)
![Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Mobile-Email-Strategies-for-the-2013-Holiday-Season-infographic-peek.jpg)
Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new YouTube marketing service, and what to do if your social media account gets hijacked. Skim to sideline a social faux-pas! more
![10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Girl-Power-Infographic-peek.jpg)
Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how people are retaliating. Also get the skinny on BuzzFeed’s plans for world domination, and a cool tool that lets you ... more
![Top Tips for Writing Successful SMS Marketing Messages [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Top-Tips-for-Writing-Successful-SMS-Marketing-Messages-peek.jpg)
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