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by Ayaz Nanji
Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching marketing plan, according to a recent report from the CMO Council and SAS.
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by Ayaz Nanji
More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.
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by Ayaz Nanji
Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.
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by Angela Natividad
How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big screen? Skim for the answers to these burning social questions!
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by Ash Kumar
The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all digital media strategy in 2015.
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by Angela Natividad
Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score.
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by Angela Natividad
Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
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by Ayaz Nanji
Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.
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by Dan Gorgone
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others.
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by Angela Natividad
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ...
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by Sharmin Kent
Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
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by Liora Brener
Businesses need to do more than just provide wonderful products. They also need to provide excellent customer service. Apps can help businesses do that.
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by Angela Natividad
What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, that was a thing) and how the dramatic vampire series Twilight may live on... via Facebook. Skim to boost your ...
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by Mark Penson
Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them.
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by Eric Holmen
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
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by Cezar Kolodziej
Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
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by Angela Natividad
Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand enthusiast actually looks like (and where her value lies), and how to run searches through Twitter in a way that ...
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by Ayaz Nanji
Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
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by Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ...
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by Sarika Periwal
With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
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by Joe Marcallini
Mobile search is predicted to prompt 70 billion calls to businesses in 2018. Is your business capturing those mobile leads? Does it plan to?
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by Hayley Mullen
Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.
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Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!
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by Angela Natividad
See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!
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by Angela Natividad
Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely than they used to. And Google drops authorship! Skim to take your savvy to the streets!
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Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide ... more
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to ... more
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