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Marketing Articles: Mobile

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  • Pew: Digital, Social Technologies Redefining Arts Promotion
    by Lenna Garibian
    The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research. more
  • Google Android Captures 54% of Smartphone Market; Apple, 35%
    by Lenna Garibian
    Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012. more
  • The Android Ascendancy [Slide Show]
    by Christian Gulliksen
    You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads in greater numbers. more
  • Mobile Web, Apps Driving US Social Media Growth
    Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen. more
  • Email, Social, and Mobile Are Marketers' 2013 Budget Priorities
    by Lenna Garibian
    Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on ... more
  • Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile
    Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, and error-prone at checkout, according to a survey from Mobiquity. more
  • Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
    Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people. more
  • US Social Media Ad Spend to Reach $9.2B in 2016
    Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast. more
  • Cyber Monday Social Sharing and Shopping Predictions [Infographic]
    More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One. more
  • E-Commerce: Which States Convert Most, Mobile Shopping Trends
    Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the third quarter of 2012. more
  • Small Businesses to Use Mobile for Event Marketing in 2013
    Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing. more
  • The B2B Lead Generation Manifesto [Slide Show]
    by Christian Gulliksen
    Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation. more
  • Smartphones and Tablets Essential for Holiday Shopping
    More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist with other shopping tasks, according to a new survey from Prosper Mobile Insights. more
  • Smartphone Penetration Crosses 50% Threshold; Apple iOS Gains on Google Android
    For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012, according to data from the comScore MobiLens service. more
  • 'Native' Ads May Damage Brand Perceptions
    "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix. more
  • Five Ways to Optimize Email for Mobile
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "According to a study by Litmus, ... more
  • National Brands Betting on Local Digital Marketing in 2013
    Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities ... more
  • Engagement With Brands via Facebook Surging in 2012
    Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans. more
  • Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
    A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. Facebook ... more
  • Small Business and the Presidential Election, the Economy, and Marketing
    US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle Confidence Index, which polled local business owners about the economy and their expected revenues and marketing. more
  • Get the Biggest Bang for Your Blog
    Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared his list of tips for diversifying blog content, increasing content shareability, and using tools to maximize output (and profit). A bit ... more
  • Tablets Driving Newspaper, Magazine Readership
    Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service. Kindle Fire users were the most likely to read newspapers ... more
  • 1 in 4 Google Search Queries Is Local
    About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more likely to conduct local search queries: 28.81% of queries conducted via Bing are local searches, as are 25.28% of those ... more
  • Connect Remote Workers With Social Software
    If you're running a small business, one of your biggest allies is the freelancer or the remote worker—even if she's not at your doorstep (which she increasingly isn't). But if you have multiple remote workers, building enterprise "culture" and camaraderie can be a real challenge. Enter social collaboration tools, which help company ... more
  • Nine Tips for Building a Solid Mobile Website
    by Lakshmi Harikumar
    Grab a smartphone. Key in your website/blog URL. If what you see is jumbled or distorted, you are likely losing tons of traffic—and conversions. Now that your audiences are mobile, is your website? more

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