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by Angel Morales
It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you encourage interaction with multiple channels? The short answer: listen to them. The long answer: read this article.
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by Lenna Garibian
Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix.
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by Lenna Garibian
Nearly two-thirds (63%) of smartphone owners expect to be shopping more via their mobile device over the next couple years; moreover, among such mobile devotees, saving time and money are key motivators for shopping with their device.
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by Verónica Jarski
Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile devices are really affecting the shopping experience.
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by Lenna Garibian
From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual list of the year's most marketable athletes.
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by William Arruda
In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends for you to include in your personal branding strategy to make you stand out and achieve your goals.
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by Verónica Jarski
On this Free Friday, we welcome you to check out the engaging, info-packed (but never-snoozy) videos on the MarketingProfs website.
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by Angela Natividad
Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify.
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by Lenna Garibian
When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.
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by Kim Ann King
Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series of articles that looks at the steps involved.
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by Lenna Garibian
The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research.
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by Lenna Garibian
Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012.
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by Christian Gulliksen
You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads in greater numbers.
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Consumers continue to spend more time on social networks than on any other category of websites—roughly 20% of their total time online via personal computer (PC) and 30% of their total time online via mobile—according to a report by NM Incite and Nielsen.
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by Lenna Garibian
Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on ...
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Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, and error-prone at checkout, according to a survey from Mobiquity.
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Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
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Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.
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More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One.
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Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample of more than 100 million online shopping experiences for the third quarter of 2012.
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Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing.
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by Christian Gulliksen
Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
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More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist with other shopping tasks, according to a new survey from Prosper Mobile Insights.
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For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012, according to data from the comScore MobiLens service.
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"Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor such ads, according to a study by MediaBrix.
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It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you encourage interaction with multiple channels? The short answer: listen to them. The long answer: read this article. more
![The Power of Mobile [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/ThePowerofMobile-peek.jpg)
![The Android Ascendancy [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/121220-android-ascendancy-lg.jpg)
Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on ... more
![Your Facebook... on Mobile: A Sign of Things to Come [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/qwaya-facebook-mobile-infographic-excerpt.jpg)
Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast. more![Cyber Monday Social Sharing and Shopping Predictions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/cyber-monday-infographic-excerpt.jpg)
More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One. more
Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according to Constant Contact's EventSpot survey. So far, however, most small businesses haven't invested in mobile technology for event marketing. more![The B2B Lead Generation Manifesto [Slide Show]](https://i.marketingprofs.com/assets/images/articles/lg/121115-Slide-Show-lg.jpg)
For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012, according to data from the comScore MobiLens service. more
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