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by Jen Quinlan
From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting?
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by Nick LeRoy
We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, unique, and interesting ways.
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by Verónica Jarski
Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look at the differences in behavior.
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by Tim Cascio
If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, you can promote customer loyalty and help retain your most valuable customers.
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by Ayaz Nanji
Over 60% of marketers integrate mobile into their marketing mix, and nearly half (47.8%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report.
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by Uriel Peled
Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that problem is engagement.
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by Diego Larrea-Puemape
iOS in the Car means new opportunities for automakers—and brands.
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by Ayaz Nanji
The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a recent study.
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by Tobin Dalrymple
Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's how.
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by Angela Natividad
Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. ...
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by Patrick Cava
Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method.
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by Chris Boyles
Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this Mutual Mobile video infographic.
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by Amanda Klohmann
Considering Instagram's launch of its new video service, and the way brands have flocked to Vine, a reasonable question to ask is, Why's everyone so crazy for mobile video?
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by Ayaz Nanji
Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video plays, according to a recent report.
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by Ayaz Nanji
Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public Affairs and Microsoft.
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by Kevin Harwood
Though iOS7 polarized critics, we see it as a fresh start. It opens up a lot of opportunities for designers, developers, and brands.
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by Ayaz Nanji
Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011, according to a recent report.
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by Diego Larrea-Puemape
Who's No. 1 in mobile payments? The answer's not a bank, it's a retail chain—and the name may surprise you.
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by Ayaz Nanji
Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone, according to a recent Pew report.
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by Ayaz Nanji
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report.
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by Jen Quinlan
This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
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by Ayaz Nanji
The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
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by Rene Cacheaux
This week, we're examining Google I/O, the annual developer-focused conference held by Google. Is it just for developers? Let's explore that thought.
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by Verónica Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.
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by Ayaz Nanji
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
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![Mobile Minute [Video]: How Mobile Is Boosting Loyalty, Driving Sales](https://i.marketingprofs.com/assets/images/articles/lg/130730-mobile-minute-lg.jpg)
![Web Versus Mobile Analytics [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/WebVsMobile_Infographic-900-peek.jpg)
![Mobile Minute [Video]: How Apple Is Shifting Gears](https://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. ... more
![It's Mobile's Turn [Video Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/130702-video-mobile-lg.jpg)
![How Social Tools Are Used in the Workplace [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/210613-ddp-lg.jpg)
![The State of Digital Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
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