Marketing Articles: Mobile

Access thousands of our mobile online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

#SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, More

by Angela Natividad

Mobile
See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social TV buy, a GIF-based horror saga, and news on Facebook's shared photo albums (among other handy-dandies). Skim for the skinny ... more
Design Emails With a Mobile Mindset: Five Tips

by Celine Neulat

Mobile
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen. more
Mobile Email Benchmarks and Trends by Industry

by Ayaz Nanji

Mobile
Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive. more
Responsive Web Design: The Next Great Hope or All Hype? [Infographic]

by Verónica Jarski

Mobile
Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons. more
Mobile Minute [Video]: How Wearable Tech Is Forever Changing Healthcare

by Diego Larrea-Puemape

Mobile
At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare. more
The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

by Verónica Jarski

Mobile
Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more. more
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

by Angela Natividad

Mobile
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just ... more
How Using Tablets as Sales Tools Boosts Productivity, Profits [Video Infographic]

by Zach Redler

Mobile
With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend. more
#SocialSkim: Social Media This Week, Including Teens Finally Tweeting

by Angela Natividad

Mobile
Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. Skim up to geek out! more
Mobile Minute [Video]: How Google's Chromecast Changes Mobile TV

by Kathryn Legendre

Mobile
Google recently announced Chromecast, a $35 device that shakes up mobile TV—and TV in general. Will Google finally own the living room? more
Try Your Luck: Enter to Win an iPad Mini From MarketingProfs

Mobile
Your life is increasingly mobile. And to support your mobile lifestyle, MarketingProfs is giving away an iPad Mini to one lucky MarketingProfs member. more
Mobile Minute [Video]: How Mobile Is Boosting Loyalty, Driving Sales

by Jen Quinlan

Mobile
From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting? more
How to Use QR Codes in Your Print Marketing

by Nick LeRoy

Mobile
We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, unique, and interesting ways. more
Web Versus Mobile Analytics [Infographic]

by Verónica Jarski

Mobile
Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look at the differences in behavior. more
Three Ways Mobile Marketing Can Help Retain Customers

by Tim Cascio

Mobile
If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, you can promote customer loyalty and help retain your most valuable customers. more
How Marketers Are Approaching Mobile in 2013

by Ayaz Nanji

Mobile
Over 60% of marketers integrate mobile into their marketing mix, and nearly half (47.8%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report. more
How to Use Visual QR Codes to Increase Customer Engagement 25%

by Uriel Peled

Mobile
Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that problem is engagement. more
Mobile Minute [Video]: How Apple Is Shifting Gears

by Diego Larrea-Puemape

Mobile
iOS in the Car means new opportunities for automakers—and brands. more
How Consumers Use Local Search on Their Mobile Phones

by Ayaz Nanji

Mobile
The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a recent study. more
Seven Things Marketers Need to Know About iOS7

by Tobin Dalrymple

Mobile
Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's how. more
#SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)

by Angela Natividad

Mobile
Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's latest marketer-friendly features, and learn how to target Twitter users from your email list, as well as embed Instagram Videos. ... more
Five Ways to Boost Attendee Engagement at Events

by Patrick Cava

Mobile
Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't have time for such a haphazard method. more
It's Mobile's Turn [Video Infographic]

by Chris Boyles

Mobile
Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this Mutual Mobile video infographic. more
Mobile Minute [Video]: Vine, Instagram Video, and Your Brand

by Amanda Klohmann

Mobile
Considering Instagram's launch of its new video service, and the way brands have flocked to Vine, a reasonable question to ask is, Why's everyone so crazy for mobile video? more
Tablet and Mobile Video Viewership Jumps 19%

by Ayaz Nanji

Mobile
Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video plays, according to a recent report. more