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by Angela Natividad
This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing!
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by Verónica Jarski
The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
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by Angela Natividad
Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!
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by Rob Zaleski
Are you taking part in a video or filming one? Then you need to make sure you don't blow this big moment. These eight tips can keep you from falling flat on your face and help you create awesome videos.
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by Ann Handley
What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts?
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by Angela Natividad
Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored Snapchat Lenses, the 2016 B2B Content Marketing report, and much more!
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by Angela Natividad
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, and YouTube's prospective subscription service.
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by Ann Handley
How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently?
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by Angela Natividad
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy.
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by Verónica Jarski
Keep track of social networks' standards, formats, lengths, and sizes for video by using this all-in-one social video infographic.
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by Ayaz Nanji
How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
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by Angela Natividad
Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top!
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by Ayaz Nanji
How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
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by Ayaz Nanji
B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
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by Angela Natividad
Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing strategy. Skim to keep in step.
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by Kerry O'Shea Gorgone
Digital media expert and New York Times best-selling author Chris Brogan shares his incredibly successful approach to email and how he has used content marketing.
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by Angela Natividad
TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.
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by Ayaz Nanji
Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.
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by Ayaz Nanji
Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris.
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by Verónica Jarski
You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
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by Verónica Jarski
Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
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by Angela Natividad
Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).
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by Ayaz Nanji
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
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by Angela Natividad
Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.
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by Ayaz Nanji
Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.
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This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing! more![Arm Your Content Marketing for the New Battlefield [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151020-arming-your-content-marketing-for-the-new-battlefield-infographic-lg.jpg)
![All You Need to Know to Share Your Videos on Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150922-social-video-infographic-lg.jpg)
![The Staggering Scale of What Happens Online in a Minute [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160915-ddp-lg.jpg)
![Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]](https://i.marketingprofs.com/assets/images/articles/lg/140319-podcast-chrisbrogan-lg.jpg)
![What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150825-what-b2b-marketers-can-learn-from-netflix-infographic-lg.jpg)
![What Brands Need to Know About Visual Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150824-adapting-visual-social-media-infographic-lg.jpg)
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