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by Kerry O'Shea Gorgone
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
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by Ayaz Nanji
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
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by Verónica Jarski
Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.
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by Angela Natividad
Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Skim for the social skinny!
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by Kerry O'Shea Gorgone
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
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by Verónica Jarski
What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.
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by Angela Natividad
Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on stolen jokes? Skim to stay in step.
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by Ayaz Nanji
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
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by Angela Natividad
This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer!
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by Ayaz Nanji
Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
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by Verónica Jarski
People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
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by Ayaz Nanji
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
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by Ayaz Nanji
B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and peppercomm.
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by Angela Natividad
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies.
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by Ayaz Nanji
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
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by Ayaz Nanji
How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
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by Angela Natividad
It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on LinkedIn, and a little app called Bunkr that will transform the way you wow a crowd. And much more... Skim ...
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by Kerry O'Shea Gorgone
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
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by Angela Natividad
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!
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by Verónica Jarski
Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
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by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
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by Angela Natividad
This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them).
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by Ayaz Nanji
More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising Bureau and On Device Research.
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by Ayaz Nanji
Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
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by Verónica Jarski
Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
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![How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150812-podcast-Amanda-Holmes-lg.jpg)
![The Science Behind Why Native Ads Work [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150818-the-science-behind-native-ads-lg.jpg)
![Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/141112-podcast-bryan-kramer-lg.jpg)
![Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150801-instagram-strategy-infographic-lg.jpg)
This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer! more
![How to Supercharge Your Marketing With Visual Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150725-how-to-effectively-use-visual-storytelling-infographic-lg.jpg)
![How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150708-podcast-Sara-Hawkins-lg.jpg)
![The Do's and Don'ts of Writing a Customer Case Study [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15060-killer-case-study-infographic-lg.jpg)
![Consumers' Mobile Video Viewing Habits [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/250615-ddp-lg.jpg)
![Discover the Right A/B-Testing Formula Without Going Mad [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150620-discovering-the-right-a-b-test-formula-infographic-lg.jpg)
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